A few people have taken offence after Italian clothing firm United Colors of Benetton launched an advertising
campaign featuring images of welfare seekers rescued from the Mediterranean.
The group behind the rescue, SOS Méditerranée, condemned Benetton for using pictures of people in distress.
Italian Interior Minister Matteo Salvini later tweeted:
Am I the only one to find this despicable?
Neither seems to have explained clearly why such uncontentious and commonplace imagery should not be used in a commercial setting.
The ads, which appeared online and in Italian newspaper La Repubblica, feature two separate images captured on 9 June.