The New Zealand Advertising Standards Authority's (ASA's) Complaints Board has found a TV commercial advertising new caramelised white chocolate biscuits was not racist.
The ruling comes after the board received a complaint that a TV advertisement for Griffins' Toffee Pops claiming offensive dialogue with racist overtones.
The commercial featured three milk chocolate and one white chocolate biscuits on a plate, with the white biscuit saying it was a luxurious caramelised biscuit when told its coating looked interesting by a fellow biscuit.
When a milk chocolate biscuit asks if it tastes delicious, former All Black Carlos Spencer bites into the white chocolate biscuit and says Mmm, that's delicious.
The complainant said the narrative of the commercial was racist. The colour of a biscuit character's face is called into question in terms of whether they might be as good to eat as the other characters, they wrote. It encourages racism and with
the animated style is likely to appeal to children. Horrible and hateful role modelling in a multicultural society.
The Complaints Board commented:
There was a minority on the board that said there was a judgemental tone in the advertisement, due to it singling out the white chocolate biscuit for looking different.
However, the board ultimately ruled the advertisement had not breached the Code of Ethics or Children and Young People's Advertising Code.
This current Schick Hydro Silk TrimStyle ad is extremely inappropriate and vile, plus it is aired early in the evening when children are likely watching. It is so suggestive it's disgraceful. The commercial shows three women in tiny bikinis
standing behind small bushes strategically placed in front of their crotches. Two women then proceed to delicately trim these bushes with scissors. The third woman uses her new Schick razor on the bush. She trims it into the shape of a heart and
the other two women stand amazed. The advertisement gives the impression they are trimming and shaping their pubic area because of how the trees are placed. You do not have to imagine much to see the implication.
Schick, owned by Edgewell Personal Care Brands, LLC, needs to know it is not alright to air obscene commercials with highly offensive content, especially when children are likely watching. This is unacceptable!