Advertising News

Malaysia's Film Censorship Board (LPF) had sent a notice to two local TV stations instructing them that undergarments should not be shown regardless of it being worn by a model or a mannequin. The reason given was that any indecent visual displays, including advertising 'undergarments' will still offend the community.

A letter from the censors said:

The home ministry is of the view that the aforementioned content advertising innerwear is inappropriate to be shown for general viewing... and all broadcasts similar like this should be discontinued immediately.

Anna Har, co-founder of the Freedom Film Network, said the decision was unfortunate and yet another example of needless censorship in Malaysia. She said:

Since when are undergarments such an offensive item? They've been sold in pasar malams and supermarkets for years, this isn't pornography we're talking about.

Snickers in Spain has pulled a controversial TV advert after complaints from a few people who considered it homophobic'

The advert is one of a long running series showing strange characters getting back to normal after eating a Snickers.

In this case the strange character was the rather effeminate Spanish influencer Aless Gibaja who transformed into a regular masculine guy with a beard and low voice.

The video went viral this week, with some calling for a boycott of Snickers over homophobia, presumably because the masculine guy was depicted as an improvement on the effeminate guy.

The State Federation of Lesbians, Gays and Bisexuals tweeted:

It is shameful and regrettable that at this point there are companies that continue to perpetuate stereotypes and promote homophobia.

Spain's equality minister, Irene Montero, also joined the criticism:

I wonder to whom it might seem like a good idea to use homophobia as a business strategy.

Our society is diverse and tolerant. Hopefully those who have the power to make decisions about what we see and hear in commercials and TV shows will learn to be too.

On Thursday, Snickers Spain said it was deleting the advert and apologised for any misunderstanding it may have caused. The company said:

In this specific campaign, the aim was to convey in a friendly and casual way that hunger can change your character. At no time has it been intended to stigmatize or offend any person or group.

The Betting and Gaming Council (BGC) is the trade association for betting and gaming, representing betting shops, online gaming businesses and casinos. The association has announced that it will be restricting internet advertising to websites that can prove that they are targeting over 18s or else are targeting over 25s (without so much proof required). The association announced:

Tough new measures aimed at further preventing under-18s from seeing gambling adverts online have been unveiled by the Betting and Gaming Council.

The standards body, which represents the regulated betting industry excluding the National Lottery, unveiled the crackdown as it published the Sixth Industry Code for Socially Responsible Advertising.

In future, BGC members must ensure that all sponsored or paid for social media adverts must be targeted at consumers aged 25 and over unless the website can prove its adverts can be precisely targeted at over 18s.

The new code also includes a requirement that gambling ads appearing on search engines must make clear that they are for those aged 18 and over. In addition, the adverts themselves must also include safer gambling messages.

YouTube users will also have to use age-verified accounts before they can view gambling ads, guaranteeing that they cannot be seen by under-18s. And BGC members will have to post frequent responsible gambling messages on their Twitter accounts.

The new code, which will come into force on 1 October, is the latest example of the BGC's determination to drive up standards within the betting and gaming industry.

Other measures include the whistle to whistle ban on TV gambling adverts, a requirement for 20% of all TV and radio ads to be safer gambling messaging, cooling off periods on gaming machines, encouraging deposit limits, new ID and age verification checks and massively increasing funding for research, education and treatment.