Brit Awards viewers were left baffled after parts of rap star Kendrick Lamar's performance were muted by ITV.
What's the point in having Kendrick Lamar perform on #BRITS if you're going to mute him every other word? tweeted JP, voicing the discontent of many.
Many assumed that Lamar's songs Feel and New Freezer were muted due to bad language. But it seems the main issues were references to drugs and oral sex. Some muted sections featured mentions of bad dope and cocaine white.
The US rapper himself actually changed the most overt bad language in his lyrics - but fell foul of the censor's button for the drug words and oblique slang references to oral sex.
Lamar's performance at the Brit Awards in London was broadcast on ITV on Wednesday almost an hour past the 9pm watershed. Yet the decision was made to mute the audio 10 times during his performance .
Asked about the decision to mute parts of the songs, ITV said the ceremony was broadcast to a wide audience. A spokeswoman said:
We have always used a short time delay and audio muting to deal with language viewers may consider unsuitable.
Lamar's performance also included a man taking a baseball bat to the windshield of an expensive-looking sports car.
On Thursday morning, TV censor Ofcom said it had received 74 complaints from viewers about Lamar's segment - some of whom feared this might incite criminal behaviour and property damage, and some complaining about implied bad language.
BBC music reporter Mark Savage described the car stunt as the evening's biggest metaphor failure, explaining:
His intention was to make a statement about the emptiness of status symbols and the trappings of fame. But, with most viewers unable to hear his lyrics, it came off as 'I'm so rich I can afford to smash up this very expensive car live on TV.'
Update: Ofcom not interested
5th March 2018.
Ofcom noted a final tally of 89 complaints but were not interested in taking matters further.