A
consortium including Warner Brothers, Sony Pictures and Fox are backing the
UK launch of a new service that aims to revolutionise home entertainment,
and cut piracy, by offering consumers a digital locker of films and TV shows
they can watch on any device.
The UK is the second market after the US to launch the
UltraViolet service, a digital library for films and TV shows,
which gives consumers the rights to buy once but be able to play
on several devices.
UltraViolet's backers -- 75 companies as varied as Tesco,
Samsung, Nokia, Sky and LoveFilm -- claim their open system has
the edge over more restricted services offered by Apple and
Disney.
When a consumer buys an UltraViolet enabled DVD or Blu-ray
disc of the title they will be able to register for an account
on Flixster -- the social movie site Warner Bros acquired in May
-- where they can get several digital versions of the film or TV
show.
They can then stream it to devices in allowed territories
from up to a year after purchase (or less if sold with
restricted rights).
Users can also download 3 presumably DRM protected digital
copies to compatible devices for up to a year after purchase.
Geographic restrictions do not apply for downloads.
Some purchases may enable a hard copy download suitable for
burning on a DVD or keeping on a computer (maybe outside of DRM
controls?).
Interestingly these downloads and streams may be shared with
up to 5 family members (or friends?).
Warner Bros is the first content owner to unveil its plans
for UltaViolet (UV), with the launch of Final Destination 5
on 26 December being the first UV-enabled title to be made
available to consumers in the UK.
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