We're committed to helping everyone on the Oculus platform make well-informed purchasing decisions. That's why we are now utilizing the International Age Rating Coalition (IARC) to give people trusted and familiar ratings for all Oculus experiences.
Moving forward, all titles in the Oculus Store will need to show age and content ratings assigned through the IARC rating process. This change will make it easier for developers to get age and content ratings for your app from multiple territories
simultaneously. It also provides consumers a consistent set of familiar and trusted ratings that reflect their own cultural norms regarding content and age-appropriateness.
In order to give people consistent ratings no matter where they live, all titles in the Oculus Store must have IARC assigned ratings. New titles submitted to the store will receive an automatic prompt to obtain their rating through IARC by answering a
simple set of questions. IARC will provide a rating for each applicable region and rating authority at the conclusion of the questionnaire. The ratings will then be automatically applied to the title. Existing titles will need to complete the IARC rating
process no later than March 1, 2017 to avoid removal from the Oculus Store.