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  Affiliate advertisers roll 3 bad apples on the fruit machine of life...

888 Casino responds to a Recent ASA decision by shutting down its affiliate scheme, at least for advertising in the UK


Link Here 27th January 2018
888Last September the adverts at ASA rightfully laid into adverts for several gambling firms that suggested that gambling could be a way for people's problems.

The adverts were not placed by the companies themselves, but by independent affiliates who are paid by commissions on sales, and are not under editorial control of the gambling company.

ASA made the case that the gambling companies were ultimately responsible for the advertising placed by affiliates. There is a valid rationale behind this line of thinking, because the gambling company is able to terminate their agreement with affiliates who don't play ball. However this isn't really a practical way of controlling affiliates because reputational damage can be done before the company or censors become aware of bad advertising.

So of course the only available practical solution is to terminate the entire affiliate advertising model. And that is what has resulted from the ASA decision. The online casino 888 has sent out emails to its affiliates stating they must no longer target UK traffic and 888 would no longer pay them commission for newly generated players. The affiliates were told:

As you may be aware the regulatory landscape for affiliates is constantly changing and evolving, especially in the UK. In order to help ensure that we work with our affiliate partners in a compliant manner, we are seeking to exert greater control on the traffic which is generated from the UK.

As a result, from January 29th 2018, you must not target UK IP addresses and/or any persons located in the UK. Therefore, we shall no longer pay you any commission with regard to money players in the UK which you generate.

888 told iGamingBusiness:

888 takes the issue of responsible gaming very seriously and has taken a number steps to ensure its marketing complies with the Gambling Commission's LCCP and ASA's advertising codes.

 

  The Swiss people are set to call their government's bluff...

Swiss campaigners seek a people's referendum to overturn a law blocking foreign competitors to Swiss gambling websites, justifiably fearing that this is a Trojan Horse for wider internet censorship


Link Here 10th January 2018
swiss casino logoLast September, Swiss legislators approved changes to its gambling laws will introduce website blocking for foreign competitors to Switzerland's own gambling industry.

This domain-blocking plan, set to take effect in 2019, met with pushback from Swiss ISPs and civil libertarians, who decided Swiss voters should have a say in this flirtation with authoritarian censorship. Swiss law allows voters a referendum on contentious legislation provided 50k citizens sign the necessary petition within 100 days of the law's passage.

On Tuesday, Swiss media outlet Blick reported that a coalition of three political parties and the Internet Society Switzerland Chapter  had so far collected around 65k signatures, of which 25k have been certified by the state. The group has until January 18 to certify the additional 25k signatures needed for the referendum to be approved.

Andri Silberschmidt, president of the youth organization of Switzerland's Free Democratic Party, told Blick that his group was intent on combatting digital isolation, mindful that once a government starts banning what its citizens can do online, even tighter restrictions are usually not far behind. Freedom for the economy and the internet, has great support in Switzerland.

The local casino industry, which has long complained that its falling revenue was due to competition from international gambling sites. But the most recent data from the Swiss Federation of Casinos showed the nation's 21 licensed brick-and-mortar casinos posted a modest year-on-year revenue gain in 2016. Lottery and sports betting revenue enjoyed even larger gains in 2016, rising 8.3% year-on-year. So it appears that there are bluffs to call.

 

  Lucky bags...

Apple now requires games in its app store to reveal odds of getting various items in a loot box


Link Here 24th December 2017  full story: Loot boxes in video games...Worldwide action against monetisation of video games

loot boxApple has changed the rules around how games on its app store use loot boxes.

These boxes are random rewards for gameplay and often give players benefits and power-ups that can be used in games.

In a change to its developer guidelines, Apple said games must now let players know the odds of getting particular items in the boxes. In the updated guidelines, Apple said any in-game mechanism that rewards players with randomised virtual items must list the odds of receiving each type of item. In addition, it said, customers must be informed of these odds before they buy the boxes or rewards.

Many games offer extras to players that can change the appearance of the game, introduce new characters or bestow power-ups that help people as they play. Some titles let people buy loot boxes with in-game funds they generate by playing or by spending real money to purchase the game's virtual cash.

 

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