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Stick it to Hep C...

New Zealand advert censor gets all offended by health education campaign


Link Here30th September 2022
A New Zealand health campaign designed to help curb hepatitis C has been censored after one of its advertisements showing people raising the middle finger was deemed too offensive to air.

The campaign included videos, outdoor posters and online material featuring actors raising their middle finger to another person, while smiling. The advertisement then goes on to show an actor having his middle finger pricked for a blood test, to determine if he has the blood-borne virus.

But the Advertising Standards Authority has upheld a complaint describing the advertising imagery as deeply offensive. While the complaints board agreed that those watching the advertising were likely to understand that there is an easy finger prick test to determine if you have been exposed to hepatitis C and a new effective treatment, meaning you can say 'Fuck you' to hep C', the context would be missing for most people who were likely to only focus on the hand gesture.

The gesture was one of the most offensive gestures you can give to another person and always has negative connotations, the board said, disagreeing with the advertiser that the smiling faces of the characters mitigated any aggressive intent. It agreed the advertisement used an indecent and offensive hand gesture, and was a breach of standards.

The middle finger photograph has been removed from the main campaign image in favour of a double thumbs up, but the YouTube clip remains online, and the middle finger imagery is still featured on the campaign's website.

 

 

Thor: Love and Thunder...

Banned by the Malaysian film censor over gay references


Link Here12th August 2022
Full story: Censored Films in Malaysia...Film censors and censorship

Thor: Love and Thunder is a 2022 Australia/US film by Taika Waititi
Starring Chris Hemsworth, Natalie Portman and Christian Bale BBFC link 2020 IMDb

Thor enlists the help of Valkyrie, Korg and ex-girlfriend Jane Foster to fight Gorr the God Butcher, who intends to make the gods extinct.

Malaysia: Banned by the film censor in August 2022

Disney likes to add a little preachy moralising about gay positivity and this film is not an exception with a couple of minor script references. Korg (Taika Waititi) mentioned his two dads and briefly ending up with another male Krogan. The other reference was the female character, Valkyrie, taking an interest in a concubine of Zeus.

Malaysia's Deputy Communications and Multimedia Minister Zahidi Zainul Abidin spotted the gay references and said that he would continue to look out for LGBT content that would continue to censored in future.

The film censor did propose that cuts could be made to secure a release but Disney declined and the film was formally banned.


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