Lingerie retailer Honey Birdette says it was forced to censor an advert in Australia that would get the green light to be shown in the United States and Britain.
Eloise Monaghan, the founder of the company which started in Brisbane, stripped off for
the photoshoot herself along with her wife Natalie. The two women and a number of other male and female models feature with their chests bared in the photoshoot campaign dubbed fluid.
The models are body-painted in rainbow colours in a nod to the
famous Sydney Gay and Lesbian Mardi Gras which is being held on February 29.
Monaghan said she could show the ad in her New York and London stores but constant complaints to the advertising watchdog in Australia forced her to censor the poster in her
own country. Monaghan said Australia used to be free-thinking but has recently become stricter which she says is frightening.
The Australian moralist group Collective Shout whinged:
Collective Shout has
campaigned against Honey Birdette's pornified representations of women for close to a decade. Honey Birdette has been found in breach of Ad Standards rulings 31 times since January 2018. Caitlin Roper of Collective Shout said:
from promoting equality, this is an act of rainbow washing for profit. The company claims diversity while featuring flawless bodies and large-breasted women.
The ad has received an outpouring of criticism on Honey Birdette's
Instagram and Facebook page, including for profiting off of Pride and as a blatant attempt to cover up an orgy with a rainbow filter.
Collective Shout has supported a petition launched by Melbourne father of three Kenneth Thor
directed at CEOs of shopping centres which host Honey Birdette's porn-inspired portrayals which has attracted almost 77,000 signatures. Honey Birdette has a counter petition which we have been told by a source close to the company comprises a large
percentage of fake names added by staff.
An Australian feminist campaign group, Collective Shout , have whinged about a KFC ZInger advert featuring young lads being transfixed by the cleavage of young woman checking her cheerleader like attire in the reflection of a car window.
The campaigners claimed the the ad to be:
a regression to tired and archaic stereotypes where young women were sexually objectified for male pleasure; and males were helplessly transfixed when confronted with the opportunity to ogle a woman's body.
The ad has been running on television and has also been shared on the fast food chain's YouTube channel.
KFC apologised saying:
We apologise if anyone was offended by our latest commercial. Our
intention was not to stereotype women and young boys in a negative light.
KFC has not confirmed if it will stop using the ad.