The latest issue has a photo of Farage on the cover, trailing a profile interview with him inside the magazine. The profile was fairly sympathetic. Campaign acknowledged that, like the best marketing gurus, Farage knows how to get a simple
message across with maximum effect. Clearly, Campaign believes that a successful politician, one whose party used social media and political messaging to good effect in the EU elections in May, is an apt subject matter for a magazine that deals
in the issue of changing minds and making a splash.
But this simple observation did not impress some of the magazines high profile readers. A group of major media and internet companies got together to give Campaign a good roasting for not giving Farage a harder time. A group called Media for
Campaign's cover story offering lessons from Nigel Farage felt like an insult to the advertising community and what it tries to do every day. The decision to publish a lengthy profile interview without a contribution from the many groups that
Farage's politics demonise is also hard to understand, given Campaign's long support for equality and diversity in our industry.
No-one is disputing Nigel Farage's political successes or his right to voice his opinions on prominent platforms.
However, the playbook he and his political allies have employed to achieve success is about hate and it is simple: identify people who look different, mobilise anger against them and hold them up as the people everyone else should blame.
The only lesson our industry should draw from this playbook is not to have any part in it.
Campaign's failure to understand that is why the feature provoked such dismay. Media for All welcomes your response and we would like to be part of the future debate. Like you, we believe that media is a brilliant industry and should be
welcoming to all.
The media industry is making many positive steps towards being a more representative and diverse place. But this cover story was a step in the wrong direction.
Media for All
Bhavit Chandrani, sponsorship controller, ITV
Akama Ediomi Davies, director of global solutions, Xaxis; co-founder, We Are Stripes
Sarah Jenkins, chief marketing officer, Grey London
Desiree Lopez, chief executive, Flamingo Group
Priya Matadeen, general manager commercial, Dazed Media
Dora Michail, managing director for commercial growth, Telegraph Media Group
Liam Mullins, managing partner, the7stars
Dino Myers-Lamptey, former managing director, Mullenlowe Mediahub
Dara Nasr, managing director, Twitter
Naren Patel, chief executive, Primesight
Rak Patel, head of sales, Spotify
Jay Rajdev, EMEA vice-president of brand solutions, Videology
Nishma Robb, marketing director, Google
Mimi Turner, brand strategist, Mimi Turner Associates
Offsite Comment: Silicon Valley thinks journalists shouldn't talk to Nigel Farage
When Campaign magazine interviewed Farage, social-media bigwigs went crazy.