Psychologists
from Middlesex University and the University of Surrey claim
that, far from being harmless or ironic fun, lads' mags could be
legitimising hostile sexist attitudes.
The researchers claim that when presented with [out of
context, carefully selected, and nebulous] descriptions of women
taken from lads' mags, and comments about women made by
convicted rapists, most people who took part in the study could
not distinguish the source of the quotes.
The research due to be published in the British Journal of
Psychology also revealed that most men who took part in the
study identified themselves more with the language expressed by
the convicted rapists.
Psychologists presented men between the ages of 18 and 46
with a range of statements taken from magazines and from
convicted rapists in the study, and gave the men different
information about the source of the quotes. Men identified more
with the comments made by rapists more than the quotes made in
lads' mags, but men identified more with quotes said to have
been drawn from lads' mags more than those said to have been
comments by convicted rapists.
The researchers also asked a separate group of women and men
aged between 19 and 30 to rank the quotes on how derogatory they
were, and to try to identify the source of the quotes. Men and
women rated the quotes from lads' mags as somewhat more
derogatory, and could categorize the quotes by source little
better than chance.
Dr Miranda Horvath and Dr Peter Hegarty argue that the
findings are consistent with the possibility that lads' mags
normalise hostile sexism, by making it seem more acceptable when
its source is a popular magazine.
Horvath, lead researcher from Middlesex University, said:
We were surprised that participants identified more with the
rapists' quotes, and we are concerned that the legitimisation
strategies that rapists deploy when they talk about women are
more familiar to these young men than we had anticipated.
Horvath, is concerned that lads' magazine editors are not
working hard enough to moderate the content of their magazines:
A lot of debate around the regulation of lads' mags has been
to do with how they affect children but less has been said about
the influence they have on their intended audience of young men
and the women with whom those men socialise.
These magazines support the legitimisation of sexist
attitudes and behaviours and need to be more responsible about
their portrayal of women, both in words and images. They give
the appearance that sexism is acceptable and normal - when
really it should be rejected and challenged. Rapists try to
justify their actions, suggesting that women lead men on, or
want sex even when they say no, and there is clearly something
wrong when people feel the sort of language used in a lads' mag
could have come from a convicted rapist.
Hegarty, of the University of Surrey's Psychology Department,
added: There is a fundamental concern that the content of
such magazines normalises the treatment of women as sexual
objects. We are not killjoys or prudes who think that there
should be no sexual information and media for young people. But
are teenage boys and young men best prepared for fulfilling love
and sex when they normalise views about women that are
disturbingly close to those mirrored in the language of sexual
offenders? He added that young men should be given credible
sex education and not have to rely on lads' mags as a source of
information as they grow up.