Playboy has announced plans to relaunch its famed magazine as a digital-first publication that will serve as the entryway to its burgeoning creator platform.
The Playboy Centerfold platform launched in December 2021. The company also said that the
Centerfold name will be retired with the magazine relaunch, and the creator portal will be integrated into its new digital iteration.
Playboy chief brand officer Rachel Webber said:
We're putting the power of
content creation in the hands of the creative community and giving them the tools to interact with and monetize their fanbases directly.
The company said it will feature the Playboy platform's most successful and up-and-coming
creators in editorial features, cover shoots, Playboy fashion spreads and more. A company spokesperson added that:
The platform differs from other creator sites in that while we allow nudity, we do not allow explicit
The print edition of Playboy ceased publication in March 2020 citing the general decline in sales for print as well as the then-emerging COVID-19 virus' impact on production and supply chains.