Your Choice was a friendly porn video producer and distributor who became particularly well known for its Your Choice Viewers Wives series of videos compiled from video submissions from its own viewers.
The company started out in the dark UK
times before the legalisation of hardcore porn. In the 70s Your Choice started running a mail order service where customers would select videos from a catalogue and make their orders via an office in the Netherlands. The orders were then fulfilled via
agents in the UK who would make copies to order from smuggled master tapes. Your Choice were very successful in the market because of their good approach to customer service.
After the legalisation of porn in 2000, the company continued to operate
online from the Netherlands, but very much still targeting a British audience for its now legitimate exports. At this bumper time for porn sales, Your Choice advertised with Melon Farmers, and the company was a pleasure to work with.
The advent of
free porn tubes sites very much diminished sales, but Your Choice continued on until closure in 2019 when trading challenges and Brexit made the company unviable.
Now Oliver Carter of Birmingham City University has written an interesting article
detailing the rise and fall of Your Choice.
See his full article Satisfaction Guaranteed [pdf] from cambridge.org .
Oliver has also been involved in a research
project that explores the cultural and economic history of the British pornography business, and has an upcoming book book on 8mm British hardcore pornography and its regulation coming out later this year.