Feminist campaigners have been out on the streets of New York advertising the new pop-up sex shop in SoHo
opened for the Christmas season by Pornhub.
Demonstrators claim the massively popular pornography website, which launched the store for a limited run late last month, promotes objectification, abuse, trafficking, violence and racial slurs degrading women.
Pornhub sells sexual violence, protesters chanted as they walked into the store at 70 Wooster St.
The group included the well known feminist Gloria Steinem, who said erotica is healthy but what has become mainstream porn is not.
The store, which carries branded apparel and sex toys, will remain open through Dec. 20.