A Canadian publisher says that offering some relief to coronavirus hit sex workers will be good business. MediaCentral, the Ontario-based company that publishes NOW Magazine in Toronto and Georgia Straight in Vancouver announced this week that it will
resume running adult classified ads in those publications.
In the United States the 2018 FOSTA/SESTA law has effectively banned the online classifieds market by unfairly holding platforms liable for third-party content that could be construed as
promoting sex trafficking.
But in Canada, MediaCentral says that it expects to take in $2 million (US $1.5 million) annually from the resumption of adult classifieds, which it shut down in response to the COVID-19 pandemic.
eliminating adult advertising, NOW generated strong sales from its Adult Classifieds Category. The Straight has continued to offer adult advertising over the years, but the category was temporarily suspended during the height of COVID. The
company's CEO Brian Kalish said in a statement: w
We expect this re-launch to drive strong sales numbers alongside our newly revamped and fully integrated sales platforms. Our decision to bring back the classifieds is
part of our strategic path to creating sustainable, profitable publications.
Playboy CEO Ben Kohn has announced that the magazine is ending print publication, and will continue in digital format only. He explained in an open letter:
We are also immensely proud of our revamped quarterly magazine
that is inarguably one of the most beautifully designed print offerings on the market today. But it's no surprise that media consumption habits have been changing for some time203and while the stories we produce and the artwork we showcase is enjoyed by
millions of people on digital platforms, our content in its printed form reaches the hands of only a fraction of our fans.
Last week, as the disruption of the coronavirus pandemic to content production and the supply chain became
clearer and clearer, we were forced to accelerate a conversation we've been having internally: the question of how to transform our U.S. print product to better suit what consumers want today, and how to utilize our industry-leading content production
capabilities to engage in a cultural conversation each and every day, rather than just every three months. With all of this in mind, we have decided that our Spring 2020 Issue, which arrives on U.S. newsstands and as a digital download this week, will be
our final printed publication for the year in the U.S. We will move to a digital-first publishing schedule for all of our content including the Playboy Interview, 20Q, the Playboy Advisor and of course our Playmate pictorials. In 2021, alongside our
digital content offerings and new consumer product launches, we will bring back fresh and innovative printed offerings in a variety of new forms203through special editions, partnerships with the most provocative creators, timely collections and much
more. Print is how we began and print will always be a part of who we are.
Over the past 66 years, we've become far more than a magazine. And sometimes you have to let go of the past to make room for the future. So we're turning
our attention to achieving our mission in the most effective and impactful way we can: to help create a culture where all people can pursue pleasure.