A Canadian publisher says that offering some relief to coronavirus hit sex workers will be good business. MediaCentral, the Ontario-based company that publishes NOW Magazine in Toronto and Georgia Straight in Vancouver announced this week that it will
resume running adult classified ads in those publications.
In the United States the 2018 FOSTA/SESTA law has effectively banned the online classifieds market by unfairly holding platforms liable for third-party content that could be construed as
promoting sex trafficking.
But in Canada, MediaCentral says that it expects to take in $2 million (US $1.5 million) annually from the resumption of adult classifieds, which it shut down in response to the COVID-19 pandemic.
eliminating adult advertising, NOW generated strong sales from its Adult Classifieds Category. The Straight has continued to offer adult advertising over the years, but the category was temporarily suspended during the height of COVID. The
company's CEO Brian Kalish said in a statement: w
We expect this re-launch to drive strong sales numbers alongside our newly revamped and fully integrated sales platforms. Our decision to bring back the classifieds is
part of our strategic path to creating sustainable, profitable publications.