7-11, a global chin of convenience stores is banning porn from its more than 20,000 stores in Japan.
Up until now they have offered a wide variety of porn magazines. The store is following the lead of the Ministop chain which ended porn sales last month citing the reluctance of parents to enter the stores with their children.
Traditionally the chains earned a lot of money with porn magazines but times are a changing and the magazine publishers will now have to contemplate a significant decline in retail stockists.
In a recent interview Ben Koh, CEO of Playboy Enterprises made a comment that could mark the end of Playboy's 60
year-long run. He said:
Historically, we could justify the [magazine's] losses because of the marketing value, but you also have to be forward-thinking. I'm not sure that print is necessarily the best way to communicate to our consumer going forward.
At its height, Playboy sold more than 7 million copies. The circulation of Playboy is now down to under 500,000 copies.
After Hugh Hefner's death, his son, Cooper Hefner who serves as COO of Playboy Enterprises tried to refocus the magazine towards younger readers with more of an FHM style. The magazine initially stopped all the nudity, but later reintroduced
topless girls (and transgender girls). It seems that the new approach hasn't been a hit.