Perenial hindu whinger Rajan Zed has taken 'offence' at the cover of the January international edition of American business
magazine Fortune which juxtaposes image of Amazon.com President Jeffrey P. Bezos as the likeness of the religious character Lord Vishnu.
Zed's usual copy and paste news release said that Lord Vishnu was a highly revered major deity in Hinduism meant to be worshipped in temples or home shrines and not to be used indecorously or thrown around loosely in reimagined versions for dramatic
Zed, calling it an unnecessary dragging of a Hindu deity to prove their point of view, urged Fortune to publish a disclaimer about this on its website and the next issue with proper explanation of Lord Vishnu and Hinduism; in addition to a formal signed
apology by all involved at Time Inc.
Zed further said that Hindus welcomed media to immerse in Hinduism but taking it seriously and respectfully and not just for improper showing of Hindu symbols and concepts to advance their commercial or other agenda. Hindus were for free speech as much
as anybody else if not more ...BUT... faith was something sacred and attempts at misusing it hurt the devotees. Media should be more sensitive while handling faith related subjects and sacred symbols.
14th January 2016. See article from rajanzed.org
American business magazine Fortune has apologized for juxtaposing image of Amazon.com President Jeff Bezos as the likeness of the religious character Lord Vishnu. Alan Murray, editor of Fortune Magazine said:
The cover of Fortune's January 2016 international edition featured an illustration of Amazon CEO Jeff Bezos as a Hindu deity. Neither the artist nor the editors of Fortune had any intention of parodying a particular deity or of offending members of the
Hindu faith. It is clear that we erred and for that, we apologize.
Rajan Zed thankedMurray for showing maturity and responsibility and understanding the feelings of the community. but was pushing his luck a little by suggesting that Fortune and other media companies worldwide to send their senior executives and editors
for training in religious and cultural sensitivity so that they had an understanding of the feelings of the customers and communities.