Rajan Zed has criticized Coldplay's music-video featuring Beyoncé titled Hymn For The Weekend , claiming it trivializes Hinduism.
Zed aid that this party-anthem/club-song music-video unnecessarily dragged sacred Hindu concepts and symbols
with no linkage to the lyrics/storyline. He wrote:
What was the connection of--depicting one person dressed as Lord Shiva holding a trishul and sitting on the pavement; three persons dressed as Hanumans and standing
with gadas leaning against their shoulders; two saffron-clad sadhus (with one on the ground and another high on a bamboo stick holding a mala) sitting on the roadside, as if meditating, with incense burning in front of them--with the lyrics in the video
like drink from me ?
Rajan Zed pointed out that Hindus understood that the purpose of Coldplay-Beyoncé in this case apparently was not to denigrate Hinduism, but casual flirting sometimes resulted in pillaging serious spiritual
doctrines and revered symbols and hurting the devotees.
Zed said that Hindus were for free artistic expression and speech as much as anybody else if not more . BUT... faith was something sacred and attempts at trivializing it were
disturbing for the followers.
Perenial hindu whinger Rajan Zed has taken 'offence' at the cover of the January international edition of American business magazine Fortune which juxtaposes image of Amazon.com President Jeffrey P. Bezos as the likeness of the religious character
Zed's usual copy and paste news release said that Lord Vishnu was a highly revered major deity in Hinduism meant to be worshipped in temples or home shrines and not to be used indecorously or thrown around loosely in reimagined versions
for dramatic effects.
Zed, calling it an unnecessary dragging of a Hindu deity to prove their point of view, urged Fortune to publish a disclaimer about this on its website and the next issue with proper explanation of Lord Vishnu and Hinduism; in
addition to a formal signed apology by all involved at Time Inc.
Zed further said that Hindus welcomed media to immerse in Hinduism but taking it seriously and respectfully and not just for improper showing of Hindu symbols and concepts to advance
their commercial or other agenda. Hindus were for free speech as much as anybody else if not more ...BUT... faith was something sacred and attempts at misusing it hurt the devotees. Media should be more sensitive while handling faith
related subjects and sacred symbols.
American business magazine Fortune has apologized for juxtaposing image of
Amazon.com President Jeff Bezos as the likeness of the religious character Lord Vishnu. Alan Murray, editor of Fortune Magazine said:
The cover of Fortune's January 2016 international edition featured an illustration
of Amazon CEO Jeff Bezos as a Hindu deity. Neither the artist nor the editors of Fortune had any intention of parodying a particular deity or of offending members of the Hindu faith. It is clear that we erred and for that, we apologize.
Rajan Zed thankedMurray for showing maturity and responsibility and understanding the feelings of the community. but was pushing his luck a little by suggesting that Fortune and other media companies worldwide to send their senior executives and
editors for training in religious and cultural sensitivity so that they had an understanding of the feelings of the customers and communities.