Lobbyists for Google, Facebook, and other websites are trying to stop the implementation of a proposed law in the US that would strengthen consumer
privacy protections online.
Representative Marsha Blackburn last week proposed a bill that would require broadband providers and websites to obtain users' opt-in consent before they use Web browsing history and application usage history for advertising and other purposes
or before they share that information with other entities. The rule in Blackburn's BROWSER Act is similar to a previous proposal blocked by Republicans in Congress and President Donald Trump.
Currently the internet industry claims to be self regulating with mechanisms in which websites let visitors opt out of personalized advertising based on browsing history. However these rules do not restrict internet companies from gathering
such intrusive personal information.
Naturally, lobbyists are trying to stop this from taking effect. The Internet Association yesterday issued a statement claiming that the bill will somehow diminish consumer experience and will stifle innovation. The Internet Association's
founding members include Google, Facebook, Amazon, Dropbox, eBay, Microsoft, Netflix, PayPal, Reddit, Spotify, Twitter, and about 30 other Web companies.