Just before Christmas last year, one person complained that a South African TV commercial for Chicken Licken was offensive and the ad was duly banned.
The advert was quite witty and made for a good news story which was picked up by major newswire services such as the Associated Press and AFP. News that SA's new regulator, the Advertising Regulatory Board (ARB) had deemed the ad offensive
popped up in New Zealand, Australia, America, India, and the UK. In South Africa, of course, social media homed in on the ad and it went ballistically viral.
So, if the ARB had thought about the implication of their ban and just ignored that one complaint the ad campaign would have run for a few more weeks and given the declining number of viewers who actually watch commercial breaks on TV these days,
perhaps a few hundred thousand viewers would have seen it. Instead, in South Africa alone the ad was viewed by millions of people. Quite possibly hundreds times more than would have seen the ad on television.
So, instead of protecting the sensitivities of those few people who might have found the ad offensive, banning it simply compounded the very problem the ARB was trying to solve.
Family Guy is known for its politically incorrect humour, but now the team behind the show are making some changes. It appears that the jokes targeted at the LGBT community are on the way out.
In Sunday's episode, Peter Griffin, who is voiced by the show's creator Seth MacFarlane, was seen telling a cartoon President Trump that the show was trying to phase out gay jokes.
In fairness, we've been trying to phase out the gay stuff, Peter replies. But you know what? We're a cartoon. You're the president.
The change in direction has been confirmed by the show's executive producers Alec Sulkin and Rich Appel, who told TV Line that they want to better reflect the current climate in the show.
One of the defences of the show's controversial storylines is that they make fun of all minority groups equally and some have argued that there's no reason one particular minority group should be exempt.
If Family Guy is gonna be mainstream and not edgy, what's the point? asked one fan of the show on Twitter. And some in the LGBT community argued the show does not offend them.
68 complaints to TV censor Ofcom have been binned. A few viewers felt that a lesbian character seducing a straight guy with the aim of becoming pregnant was somehow not representative of what gay women should do,
The controversial scene, which saw Kate Connor attempt to seduce Adam Barlow in the hopes of becoming pregnant, was deemed unfair by some viewers as they believed it was unrepresentative of gay women.
After the episode aired, 68 people filed complaints to Ofcom. The TV censor told Digital Spy that the complaints were not upheld as they didn't believe that the storyline reflected their sexual orientation in a derogatory manner.