Cinemas have rejected a Bible Society advert speaking of the comfort some first world war soldiers found in the Bible. The three-minute film, titled Wipe Every Tear , explains that all British soldiers were given a Bible as part of
their kit and that this was a source of hope to many.
Empire Cinemas explained that they do not take adverts from any religious groups.
The three-minute film opens with footage of soldiers in trenches. A caption explains All British soldiers were given a Bible as part of their kit. Captions continue: To many it was a source of hope. For eternal peace. The film then moves to clips
of contemporary people, often in their workplace, reciting Revelation 21: 1-7. These include a farmer, a fisherman, a hairdresser, a soldier, and a chef. The concluding captions state: The Bible. Still giving peace and hope today.
The film was intended to be shown in 125 screens at 14 venues across the country in the run-up to the armistice centenary this weekend. The Bible Society is reported to have reached agreement with cinema advertising company Pearl and Dean for the
distribution of the film. Pearl and Dean later emailed to say that Empire Cinemas had vetoed the film because they do not accept religious or political advertisements.
The National Trust has organised an art exhibition to promote the role of women and celebrate the life of Margaret Armstrong, the wife of a 19th-century industrialist. But instead of filling her grand country hall with artefacts about her
life, the National Trust decided to cover up artworks that were created by or featured men.
Visitors described the project as ridiculous after paintings were covered with sheets and statues wrapped in bags. It was reported that staff at Cragside in Northumberland had to empty the comments box several times a day due to the volume of
Now the National Trust has admitted the idea backfired. It claimed the project was not about censoring art or being politically correct but was designed to encourage visitors to look at the collection differently and stimulate debate. The trust
Sometimes it doesn't work as we intended and we accept the feedback we have received, We've had a mix of positive and negative comments. We're going to look at it closely and it will be reviewed thoroughly.
A complaint made against Desperados has not been upheld by the Independent Complaints Panel
The complainant, a member of the public, believed that the sale of Heineken's Desperados in a 250 ml can could appeal to under 18s due to it being in the same size can as energy drinks. The complainant also believed that the size of the can could
mean that the product could be downed in one.
The Panel first considered whether the product had a particular appeal to under-18s. The Panel noted that the 250ml can size did not have a traditional association with soft drinks, and the size of the can alone did not necessarily lead the
product to be problematic under the Code. The Panel considered the other elements of the can's design and noted that the colour palette, although it contained bright and contrasting colours, had a mature theme. The Panel also considered that the
language used provided clarity around its alcoholic content. Accordingly, the Panel did not find the product in breach of Code rule 3.2(h)
The Panel then considered if the product directly or indirectly urged the consumer to drink rapidly or down the contents in one. The Panel noted that the can did not feature any text or other instruction that the contents should be downed-in-one.
The Panel was also clear that a smaller one serve container was different to encouraging a rapid or down in one message. Accordingly, the Panel did not find the product in breach of the Code.
The advert censors of ASA have published a five year strategy, with a focus on more censorship of online advertising including exploring the use of machine learning in regulation.
The strategy will be officially launched at an ASA conference in Manchester, entitled The Future of Ad Regulation.
ASA explains the highlights of its strategy:
We will prioritise the protection of vulnerable people and appropriately limiting children and young people's exposure to age-restricted ads in sectors like food, gambling and alcohol We will listen in new ways, including research, data-driven
intelligence gathering and machine learning 203 our own or that of others - to find out which other advertising-related issues are the most important to tackle We will develop our thought-leadership in online ad regulation, including on
advertising content and targeting issues relating to areas like voice, facial recognition, machine-generated personalised content and biometrics We will explore lighter-touch ways for people to flag concerns We will explore whether our
decision-making processes and governance always allow us to act nimbly, in line with people's expectations of regulating an increasingly online advertising world We will explore new technological solutions, including machine learning, to improve
Online trends are reflected in the balance of our workload - 88% of the 7,099 ads amended or withdrawn in 2017 following our action were online ads, either in whole or in part. Meanwhile, two-thirds of the 19,000 cases we resolved last year were
about online ads.
Our guiding principle is that people should benefit from the same level of protection against irresponsible online ads as they do offline. The ad rules apply just as strongly online as they do to ads in more traditional media.
Our recent rebalancing towards more proactive regulation has had a positive impact, evidenced by steep rises in the number of ads withdrawn or changed (7,009 last year, up 47% on 2016) and the number of pieces of advice and training delivered to
businesses (on course to exceed 400,000 this year). This emphasis on proactive regulation -- intervening before people need to complain about problematic ads -- will continue under the new strategy.
The launch event - The Future of Ad Regulation conference - will take place at Manchester Central Convention Complex on 1 November. Speakers will include Professor Tanya Byron, Reg Bailey, BBC Breakfast's Tina Daheley, Marketing Week's Russell
Parsons, ASA Chief Executive Guy Parker and ASA Chairman David Currie.
Online ASA Chief Executive, Guy Parker said:
We're a much more proactive regulator as a result of the work we've done in the last five years. In the next five, we want to have even more impact regulating online advertising. Online is already well over half of our regulation, but we've more
work to do to take further steps towards our ambition of making every UK ad a responsible ad.
Lord Currie, Chairman of the ASA said:
The new strategy will ensure that protecting consumers remains at the heart of what we do but that our system is also fit for purpose when regulating newer forms of advertising. This also means harnessing new technology to improve our ways of
working in identifying problem ads.
Anti-alcohol campaigners from the Centre for Alcohol and Tobacco Studies has urged the Advertising Standards Agency and Ofcom to ban all alcohol imagery before the 9pm time slot, claiming it has harmful effects on young people. The campaigners
also complain about breaks in Coronation Street, which sometimes feature alcoholic drinks.
The group claims that alcoholic imagery on the TV shows and advertisements correlates directly with the number of viewers over 15 years old who drink alcohol. According to Alexander Barker: '
There is strong evidence that viewing alcohol advertising or imagery has an uptake on subsequent alcohol use in young people.
The Nottingham University-based group analyzed 611 shows and 1,140 advertisement breaks between 6pm and 10pm and say that approximately half of the content broadcast featured alcoholic imagery.