An advertising poster in a Peta campaign against consuming dairy produce has been pulled from display following whinges from Notts County football club.
The billboard image shows a startled woman whose face has been drenched in a white liquid
substance next to the words Some bodily fluids are bad for you. Don't swallow. Ditch Dairy.
Notts County complained that the nearby advert was not in keeping with [their] community and family-focused values. Damian Irvine, Commercial
Director at the club ejaculated:
Families coming along to Meadow Lane for our blockbuster Christmas matches against Swindon Town on December 13 and against MK Dons on Boxing Day will not be subjected to the ads.
The design, which was described by the local paper as like the aftermath of a sex act , was commissioned and set to be displayed throughout December after a Swedish study claimed that an increased risk of bone fractures and
mortality are linked to dairy products .
Mimi Bekhechi, director of Peta (People for the Ethical Treatment of Animals), said:
The billboard is a cheeky way to alert passers-by to the dangers of drinking cows'
Update: Nutter vs Nutter vs Censor
7th December 2014. See article from
An animal rights group has been branded misogynistic by a women's rights group. Campaign group Resist Porn Culture claimed the Peta poster was sexist and called for tighter regulations.
Lisa Marie-Taylor, from Resist Porn Culture,
said adverts of this kind were inspired by the pornography industry, which she claiomed depicts women as subservient and often brutalised beings :
Peta's sexist, misogynist adverts aim to be original and
thought-provoking but they are neither. Resist Porn Culture calls on the ASA to implement more stringent guidelines around such adverts and insists that the ASA adheres to its purpose and strategy statement 'to make every UK ad a responsible ad'.
A Peta spokesman said the billboard was a tongue-in-cheek warning about the dairy industry's treatment of cows:
While some people might disagree with our tactics, there is no one final word on
what offends women and what doesn't. Many of the women here - and the women who have written in telling us they love the ad - have a different opinion.
Censors at the Advertising Standards Authority (ASA) said they had received 9
complaints and were considering an investigation. '
Update: Taken down
9th December 2014. See article from
The anti-dairy poster by People for the Ethical Treatment of Animals (Peta) was placed outside Notts County FC's stadium on Thursday. It was taken down the next day and
has now been replaced. Peta said another advert against eating turkey for Christmas would go up later this week instead.