The chairman of Tesco said Britain's biggest supermarket chain will consider taking lads' mags off its shelves,
after revealing that reading one had left him startled . Richard Broadbent said:
I bought one of these lads mags recently. I was startled at what I saw. But I think we should be thoughtful in our response. I don't immediately know what the answer should be. But I am willing to look at changes.
The chairman of the country's largest retailer was responding to a female shareholder at its annual meeting. She asked for the titles to be removed from stores because they were offensive to women.
The annual general meeting saw a small demonstration from organisations wanting to ban lads' mags. UK Feminsta and Object are coordinating the miserable campaign under the banner: Lose the Lad's Mags.