Lovecraft, a licensed sex shop in Cardiff has been selling lingerie, adult books, DVDs and toys since 2001. But now 29 local
nutters have objected to the window display.
In a letter to Cardiff council, Severn Primary School headteacher Julie Morris whinged that it featured four scantily female mannequins, one of whom is on her knees in a submissive pose :
I find this display offensive in that it portrays women as sex objects only.
Many of the children at the school walk past the shop regularly and I am unhappy about them seeing such a negative portrayal of women on a daily basis.
We have over 500 children at our school with many of our children coming from Muslim families. I feel the lack of clothing on the models would offend the many Muslim families in the area.
In her letter of objection, Riverside's Labour councillor Iona Gordon said that as a woman she found the display denigrates women :
But I also object because I represent members of many ethnic minority communities, many of whom observe the Muslim faith. I know both Muslim men and women find the window display offensive on religious grounds.
Labour councillor Richard Cook claimed that the shop was in breach of the Sex Establishment Licensing Policy which states: No window shall contain any sign, advertising material, goods or display likely to cause an offence to persons passing the
The objections call for the window display to be blacked-out.
Lovecraft's owner Simon Sternchuss said he was being discriminated against, claiming his displays were no different to that of adult shop Ann Summers or lingerie chain La Senza.
If I had displays or pictures of naked men or women that would be considered offensive, but a dummy in a kneeling position is not offensive to anyone, unless you are a narrow-minded individual.
Update: Nutters Thwarted
4th October 2012. See
A sex shop has been given permission to continue with window displays.
Ludicrous complaints had been received by Cardiff council about the mannequins in the windows of Lovecraft, on Cowbridge Road East, Canton. Councillor Iona Gordon claimed that mannequins, in particular one deemed to be in a submissive pose ,
offended the religious sections of the community as well as being in walking distance of local schools and local health centres.
But the council's Public Protection Committee renewed owner Simon Sternschuss's Sex Establishment Licence and did not impose any conditions on his displays.
Following the meeting Gordon said that she was extremely disappointed that the local community's opinion was ignored by the committee:
I think it's really bad that the decision has gone this way. We will continue to lobby and make that man take his mannequins down.