Such is the power of the media hype Fifty Shades of Grey has become an overnight hit with young women and even teenagers who are reading it quite openly with none of the embarrassment which would normally have accompanied such a book before, even
including most of the Australian women's swimming team after discovering it in a service station on their way to the Games from Manchester, presumably alongside other novels and within sight of children.
It is not just EL James and her own perverse imagination which are subverting public morals so dramatically; it is the whole of the communications industry which is driving e marketing to an audience who have become gradually desensitised over time by
films and TV programmes targeted often specifically at the 16-34 age group, and which increasingly feature sexually explicit material and bondage.
Sexually provocative music lyrics and videos by Madonna, Lady Gaga and Rihanna's S&M are popular with teens and children. Retailers of bondage gear are also making a killing it seems with reports that the book has led to a surge in the sale of whips,
handcuffs and other instruments of torture.
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