The US Entertainment Software Ratings Board has implemented changes that will impact the way Mature-rated (17 rated) games are advertised on the
Most notably, video games marketing will be following the lead of film. Publishers now have an opportunity to produce and distribute trailers for Mature-rated games at a much larger general audience. As per green band trailers for movies, trailers
suitable for all ages will have a green slate that airs before the trailer rolls, and is required be on-screen for at least four seconds.
Such green band trailers will not require an age gate on websites, but have to be approved by the ESRB prior to release. Green band trailers will also be allowed for in-game promotions in games with a lower rating.
This concession is not allowed for 18 rated, Adults Only games.
Another small change is that the ESRB will now allow promotional material to display both US ratings and international ratings such as PEGI. The previous prohibition had undesirably resulted in international promotional material being stripped of rating