Tesco has apologised for any offence from a beer advertisement that claimed Good Friday just got better .
The ad ran in some newspapers to promote great offers on beer and cider in the run-up to Easter.
Vicar and broadcaster, the Reverend Richard Coles, claimed the advert was extraordinarily and unnecessarily ignorant and causes unnecessary offence to many. It didn't need to.
Michael Wakelin, a former head of BBC religious programmes, chipped in
Tesco got it badly wrong with the crass advert. It was also a decidedly poor way of treating such a holy day.
I'm sure there was no attempt to offend, I'm sure that wasn't in their mind. It is just religious illiteracy; ignorance if you like, around what religious people hold dear, and that is my main concern.
A Tesco spokesperson told the BBC:
We know that Easter is an important time of the year for our customers. It is never our intention to offend and we are sorry if any has been caused by this advert.