CitizenGO has organised a petition against the
advert currently signed by about 30,000 people. The group writes:
Petition to Guy Parker, Chief Executive of the Advertising Standards Agency and Louise Stigant, Managing Director of Cadbury's UK:
I wish to register a complaint about the Cadbury's Creme Egg advertising campaign currently being distributed across mainstream media which features a gay couple engaged in a sexually intimate act.
a well-established household name who deliberately market their products towards families and children; therefore, it is unacceptable that they should seek to expose children to an image which is so clearly hyper-sexualised.
that children often copy what they see on screen, the advert constitutes a form of grooming, exposing children to inappropriate and graphic sexual content.
By featuring a gay couple, Cadbury's are aiming to escape criticism by
using the cover of inclusiveness and diversity. Still, this sexually graphic advertisement has no place being shown on mainstream media where children can view it.
Such sexual objectification is against the ASA's code of conduct.
I urge you to take immediate action and immediately withdraw the advert from mainstream circulation