In response to recent boycotts by high profile advertisers, YouTube has clarified its censorship rules to enable video-makers to know which
content it considers to be advertiser-friendly.
In a blog post, the video-sharing website said it would not allow adverts to appear alongside hateful or discriminatory content. It will also refuse to place ads next to videos using gratuitously disrespectful language that shames or insults an
individual or group. The guidelines also discourage film-makers from making inappropriate parody videos using popular family entertainment characters.
YouTube has detailed new censorship rules in a blog post:
Hateful content: Content that promotes discrimination or disparages or humiliates an individual or group of people on the basis of the individual's or group's race, ethnicity, or ethnic origin, nationality, religion, disability, age,
veteran status, sexual orientation, gender identity, or other characteristic associated with systematic discrimination or marginalization.
Inappropriate use of family entertainment characters: Content that depicts family entertainment characters engaged in violent, sexual, vile, or otherwise inappropriate behavior, even if done for comedic or satirical purposes.
Incendiary and demeaning content: Content that is gratuitously incendiary, inflammatory, or demeaning. For example, video content that uses gratuitously disrespectful language that shames or insults an individual or group.
However, the announcement has met with some criticism from video makers. Captain Sauce, pointed out that the algorithm used to detect whether a video may contain inappropriate content was not perfect.
Whilst Eugenia Loli pointed out that mainstream news networks often post inflammatory studio debates that could be judged incendiary and demeaning, while music videos often pushed the boundaries of sexually-explicit content, but these still
carried advertisements. He wrote:
Why punish the little guy, but not the big networks? This is a double standard.