Fearful of state censorship being imposed on internet TV, several internet TV companies that operate in India have collaborated on a set of self censorship rules.
Netflix and Indian rival Hotstar plan to adopt these rules whilst noting that the country's laws currently do not mandate any censorship of content on online streaming platforms.
A draft of the censorship rules state that the platforms would prohibit content that shows a child engaged in real or simulated sexual activities, is disrespectful of India's national flag or encourages terrorism. The rules also ban content
which deliberately and maliciously intends to outrage religious sentiments of any class, section or community.
Amazon Prime Video will not sign the code, though it helped draft it, as the company does not want to act in the absence of government-mandated regulation, a source said.
Participating companies will appoint a person, team or department to receive and address any consumer-related complaints.