Verizon Communications is looking to sell Tumblr, the free blogging platform it acquired when it bought Yahoo in 2015.
Any deal is unlikely to be for a price anywhere near the $1.1 billion that Yahoo paid for Tumblr back in 2013. Yahoo wrote down the
website's value by $230 million three years later, and Tumblr's popularity has faded in recent years.
Tumblr took a major hit in the first quarter of the year after it banned Not Safe For Work content from its platform. Its daily visitors dropped
by 30% between December 2018 and March 2019, according to the Verge .
Following the news, Pornhub has shown an interesting in acquiring Tumblr. Pornhub Vice President Corey Price said in an email to BuzzFeed News that the porn-streaming giant is
extremely interested in buying Tumblr, the once uniquely horny hub for young women and queer people that banned adult content last December to the disappointment of many of its users.
Price said that restoring Tumblr's NSFW edge would be central
to their acquisition of it, were it to actually happen.
Since Tumblr announced its porn ban in December, many users reacted by explaining that they mainly used the site for browsing not-safe-for-work content, and they threatened to leave the platform if the ban were enforced. It now appears that many users
have made good on that threat: Tumblr's traffic has dropped nearly 30% since December.
The ban removed explicit posts from public view, including any media that portrayed sex acts, exposed genitals, and female-presenting nipples.
Image hosting service Tumblr is banning all adult images of sex and nudity from 17th December 2018. This seems to have been sparked by the app being banned from Apple Store after a child porn image was detected being hosted by Tumblr. Tumblr explained
the censorship process in a blog post:
Starting Dec 17, adult content will not be allowed on Tumblr, regardless of how old you are. You can read more about what kinds of content are not allowed on Tumblr in our Community
Guidelines. If you spot a post that you don't think belongs on Tumblr, period, you can report it: From the dashboard or in search results, tap or click the share menu (paper airplane) at the bottom of the post, and hit Report.
Adult content primarily includes photos, videos, or GIFs that show real-life human genitals or female-presenting nipples, and any content204including photos, videos, GIFs and illustrations204that depicts sex acts.
Examples of exceptions that are still permitted are exposed female-presenting nipples in connection with breastfeeding, birth or after-birth moments, and health-related situations, such as post-mastectomy or gender confirmation
surgery. Written content such as erotica, nudity related to political or newsworthy speech, and nudity found in art, such as sculptures and illustrations, are also stuff that can be freely posted on Tumblr.
Any images identified as
adult will be set as unviewable by anyone except the poster. There will be an appeals process to contest decisions held to be incorrect.
Inevitably Tumblr algorithms are not exactly accurate when it comes to detecting sex and nudity. The Guardian
noted that ballet dancers, superheroes and a picture of Christ have all fallen foul of Tumblr's new pornography ban, after the images were flagged up as explicit content by the blogging site's artificial intelligence (AI) tools.
The actor and
Tumblr user Wil Wheaton posted one example:
An image search for beautiful men kissing, which was flagged as explicit within 30 seconds of me posting it.
These images are not explicit. These
pictures show two adults, engaging in consensual kissing. That's it. It isn't violent, it isn't pornographic. It's literally just two adult humans sharing a kiss.
Other users chronicled flagged posts, including historical images of
(clothed) women of colour, a photoset of the actor Sebastian Stan wearing a selection of suits with no socks on, an oil painting of Christ wearing a loincloth, a still of ballet dancers and a drawing of Wonder Woman carrying fellow superhero Harley
Quinn. None of the images violate Tumblr's stated policy.
Tumblr, after years of being a space for nsfw artists to reach a community of like-minded individuals to enjoy their work, has decided to close their metaphorical doors to adult content.
Solution Stop it. Let people post porn,
it's 90% of the reason anybody is on the site in the first place. Or, if you really want a non-18+ tumblr, start a new one with that specific goal in mind. Don't rip down what people have spent years working on.
The Free Speech coalition [representing the US adult trade] released the following statement regarding the recent announcement about censorship at Tumblr:
The social media platform Tumblr has announced that on December 17, it will
effectively ban all adult content. Tumblr follows the lead of Facebook, Instagram, YouTube and other social media platforms, who over the past few years have meticulously scrubbed their corners of the internet of adult content, sex, and sexuality, in the
name of brand protection and child protection.
While some in the adult industry may cheer the end of Tumblr as a never-ending source of free content, specifically pirated content, it is concerning that of the major social media
platforms, only Twitter and Reddit remain in any way tolerant of adult workers -- and there are doubts as to how much longer that will last.
As legitimate platforms ban or censor adult content -- having initially benefited from
traffic that adult content brought them -- illegitimate platforms for distribution take their place. The closure of Tumblr only means more piracy, more dispersal of community, and more suffering for adult producers and performers.
Free Speech Coalition was founded to fight government censorship -- set raids and FBI entrapment, bank seizures and jail terms. The internet gave us freedom from much that had plagued us, particularly local ordinances and overzealous prosecutors. But
now, when corporate censors suspend your account, the only choice is to abandon the platform 203 there is no opportunity for arbitration or appeal.
When companies like Google and Facebook (and subsidiaries like YouTube and
Instagram) control over 70% of all web traffic, adult companies are denied a market as effectively as a state-level sex toy ban. And when sites like Tumblr and Twitter can close an account with millions of followers without warning, the effect is the
same on a business -- particularly a small, performer-run one -- as an FBI seizure.
As social media companies become more powerful, we must demand recourse, but we also must look beyond our industry and continue to build alliances
-- with women, with LGBTQ groups, with sex workers and sex educators, with artists -- who implicitly understand the devastating effect of this new form of censorship.
These communities have seen the devastation wreaked when
platforms use purges of adult content as a sledgehammer, broadly banning sexual health information, vibrant communities based around non-normative genders and sexualities, resources for sex workers, and political and cultural commentary that engages with
The loss of these platforms isn't just about business, it's about the loss of vital communities and education -- and organizing. We use these platforms not only to grow our reach, but to communicate with one another,
to rally, to drive awareness of issues of sex and sexuality. They have become a central source of power. And today, we're one step closer to losing that as well.