Australia's advert censor has upheld a complaint against Sony Pictures Australia over online advertising for animated comedy movie Sausage Party that a couple of viewers found 'offensive'.
The Advertising Standards Board (ASB) released the case reports of two separate complaints about the advertising, one appearing on Facebook and the other appearing on news.com.au.
The advertisement shows characters from the movie with dialogue including fuck you up, move your fucking ass, and shit . The dialogue is not only spoken, but the words appear written on the screen in large letters.
The complainants told the ASB the advertisement was a pop-up, which they did not choose to open, and involved no warning of inappropriate language.
In a response to the complainants and the ASB, Sony claimed the advertisement was purchased programmatically and was not intended for viewing by people under the age of 15. In response to the complainant who saw the video on Facebook, Sony said,
Facebook requires everyone to be at least 13 years old before they can create an account . Sony claimed that due to the programmatic purchasing of the online advertisement, which is intended to limit the age groups that can view the ad, the
content did not breach the code.
However the ASB disagreed, believing the advertisement's use of the word fuck infringed on the code of ethics, and upheld the complaints. The ASB also determined the ad's placement on Facebook would include people under the age of 15, as
website allows users to register once they turn 13.
Australia's advert censors have changed their mind over a lamb marketing advert and have now banned the advert.
The Advertising Standards Board (ASB) has reversed its decision on Meat and Livestock Australia's lamb ad, after an independent review found it had breached the advertising code.
The ad, which featured religious gods and prophets, including Hindu god Ganesha sharing a BBQ lamb meal, received more than 200 complaints, including one from the High Commission of India in Australia, which claimed the ad was offensive and
hurting religious sentiments.
The ASB originally cleared the ad declaring it had not breached its code.
An independent review by the ASB found the original ruling was an error and cited substantial flaws with the initial decision, which found the ad was lighthearted and humorous and did not breach the advertising standards code.
The review claimed Meat and Livestock Australia gave inadequate consideration to how seriously some Australians take their religious views and determined the ad had breached the code, recommending the ad be removed.