Australia's advert censor has upheld a complaint against Sony Pictures Australia over online advertising for animated comedy movie Sausage Party that a couple of viewers found 'offensive'.
The Advertising Standards Board (ASB) released the case reports of two separate complaints about the advertising, one appearing on Facebook and the other appearing on news.com.au.
The advertisement shows characters from the movie with dialogue including fuck you up, move your fucking ass, and shit . The dialogue is not only spoken, but the words appear written on the screen in large letters.
The complainants told the ASB the advertisement was a pop-up, which they did not choose to open, and involved no warning of inappropriate language.
In a response to the complainants and the ASB, Sony claimed the advertisement was purchased programmatically and was not intended for viewing by people under the age of 15. In response to the complainant who saw the video on Facebook, Sony said, Facebook requires everyone to be at least 13 years old before they can create an account
. Sony claimed that due to the programmatic purchasing of the online advertisement, which is intended to limit the age groups that can view the ad, the content did not breach the code.
However the ASB disagreed, believing the advertisement's use of the word fuck infringed on the code of ethics, and upheld the complaints. The ASB also determined the ad's placement on Facebook would include people under the age of 15, as website
allows users to register once they turn 13.