Pussy Energy Drink

The drink's pure. It's your mind that's the problem

23rd December

Pure Nutter Bait...

Australian advertisers have fun with Pussy energy drink

Australian marketeers are having fun with a new energy drink that has just arrived in Queensland called Pussy.

As distributors plan to saturate the state's shops with the product, a furore is already stirring about the double meaning in the name and its placement alongside other soft drinks in family stores.

The drink, backed by Richard Branson's children Sam and Holly, is the centre of some overtly provocative advertising, with photos of naked women with fully clothed men in suggestive sex poses.

The drink has a great slogan: The drink's pure. It's your mind that's the problem .

Collective Shout co-founder Melinda Tankard Reist told The Sunday Mail that the group was discussing a boycott, not only of the product, but also any stockists. She said:

The Pussy energy drink is another example of the mainstreaming of porn-inspired themes.

It encourages teen boys to say, 'I'm going to get some Pussy', or 'I could really use some Pussy', so a woman's body is consumed by a man.

Russell Dymond of Liquid NRG, the Brisbane distributor of Pussy, told The Sunday Mail the name was not smutty:

It's a brand with a unique name, just as Richard Branson's Virgin brand created a stir when it was first introduced but now is a word that is on everyone's lips. As the slogan suggests, it depends what your mind makes of the name.



Update: Troubled Minds...

Get easily offended by Pussy energy drink advert

Link Here 19th February 2013
Full story: Pussy Energy Drink...The drink's pure. It's your mind that's the problem

A billboard in Bristol has been labelled as supposedly offensive and derogatory towards women. The advertisement for an energy drink has in large letters Pussy, with smaller letters reading: The drink is pure, it's your mind that has a problem.

The Advertising Standards Authority (ASA) confirmed to The Post that it has so far received 46 complaints relating to the company's nationwide advertising campaign and that a formal investigation had been launched.  A spokesman said people had complained that the adverts were offensive, overly sexual and derogatory towards women. Concerns were also raised that children were able to see the billboards.

Former Lib Dem city councillor Abdul Malik claimed the new billboard encouraged a negative perception of the area, but admitted that the area lacked respect and was in need of tidying up:

We have been working so hard with the traders association to tidy the street up and rebuild some respect and then this comes along.

I'm tired of this attitude that anything goes on Stapleton Road. I'm certain an offensive advertising board like this wouldn't been put up in the centre around the Council House.

Katy Attwater, who campaigns for One Billion Rising a feminist organisation added:

If it was a male equivalent, it wouldn't be allowed would it? There has been a lot of raising awareness of violence against women and I feel this sort of advert is in that class.

In terms of sexism this advertising campaign is the worst I have ever seen. The company tries to blame our dirty minds but even if that was the case they have to put that thought in someone's mind and they don't care providing they are making loads of money.


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