The blockbuster success of Fifty Shades of Grey has opened the doors for erotic fiction - and sparked a boom in so-called mummy porn .
The temperature-raising trilogy by British writer EL James has sold more than half a million copies in the UK alone - and topped the New York bestsellers list. James currently holds the top three spots in the prestigious Sunday Times bestsellers for
paperback fiction and has sold an estimated ten million copies worldwide.
Experts believe her success has dragged erotic fiction, once the domain of the backstreet bookstore only, firmly into the mainstream.
Matthew Curry, of Britain's biggest online sex toy retailer Lovehoney.co.uk, explained:
Fifty Shades of Grey, and its sequels, which describe a wide number of sexual activities in quite some detail, have piqued the interest of UK readers who want to push their bedroom play further.
Not only has Lovehoney seen nearly a 400 per cent increase in sales of erotic fiction, but an increase in the sales of blindfolds, restraints, and intimately revealing lingerie as turned-on couples recreate some of the book's steamy chapters.'
EL James' erotic novel Fifty Shades of Grey , dubbed mummy porn by the British media, has become the country's fastest paperback to reach one million sales, trade figures showed.
The story took just 11 weeks to reach the milestone, 25 weeks faster than the previous record holder, Dan Brown's The Da Vinci Code, according to figures from publishing tracking company Nielsen BookScan.
The book also holds the record sales for one week of 397,889 copies.
Both other titles in the trilogy are also selling well. In one week alone, the total of copies sold across the trilogy was around 856,000 copies.
According to Random House publishers, global sales for the series is in excess of 20 million, with North American sales of more than 15 million.
The runaway success of Fifty Shades of Grey , the graphically sexual novel that has sold more than a million copies, has led to a boom in sex toys and erotic literature.
Ann Summers is just one of the stores reporting that sales of blindfolds, whips and handcuffs have soared, reflecting the strong sadism and masochism theme running through the book. Sales of jiggle balls, for example, have risen by 200%.
Fiona Davis, a director of Ann Summers, said the consumer effect of the book was similar to that of Sex and the City , which popularised designer shoes and vibrators.
She said that the book has sold out in many stores and that sales of other erotic literature have risen by 130%.
At Simply Pleasure, one of the Soho's most well-known erotic bookshops, employees said that the curiosity generated by the book was introducing a new generation of women to sex shops and sex toys. People realise that it's not seedy and sordid,
which has always been the problem for the sex shop industry, said store manager Jane.
The feminist writer and 'academic' Marina Warner believes the unexpectedly wide appeal of this explicit fiction could be a sign of how difficult people now find it to feel aroused in an era when sex and nudity have become so commonplace:
There has been a general unveiling of the body in our culture and there is a connection between prohibition and arousal. It is in some way linked to our feelings about the sacred and the profane.
I definitely don't want to go back to censorship,... BUT. ..I don't think the answer is to reach for extremes either.
Literature lovers around the world have released a collective gasp, or perhaps a groan, at the news that the publishing phenomenon Fifty Shades of Grey has become the bestselling book in British history.
The erotic novel has sold in excess of 5.3m copies in print and ebook, more than The Highway Code , Dan Brown's The Da Vinci Code, or Harry Potter
In a statement author EL James said:
My main ambition when I signed the deal with Random House was to see my books in the shops. I simply had no idea they would be so successful and this is totally unexpected. The whole process has been both extraordinary and rewarding. I couldn't
be more pleased with the sales and would like to thank everyone involved.
It seems that the best selling book of all times was somehow forced on people by everything in life that doesn't fit her nutter view of morality. Can't possibly be just down to people's own choice to enjoy a little sexy entertainment.
Such is the power of the media hype Fifty Shades of Grey has become an overnight hit with young women and even teenagers who are reading it quite openly with none of the embarrassment which would normally have accompanied such a book before,
even including most of the Australian women's swimming team after discovering it in a service station on their way to the Games from Manchester, presumably alongside other novels and within sight of children.
It is not just EL James and her own perverse imagination which are subverting public morals so dramatically; it is the whole of the communications industry which is driving e marketing to an audience who have become gradually desensitised over
time by films and TV programmes targeted often specifically at the 16-34 age group, and which increasingly feature sexually explicit material and bondage.
Sexually provocative music lyrics and videos by Madonna, Lady Gaga and Rihanna's S&M are popular with teens and children. Retailers of bondage gear are also making a killing it seems with reports that the book has led to a surge in the sale
of whips, handcuffs and other instruments of torture.
Fans of a best-selling erotic novel face a premature end to their reading pleasure because the second and third instalments of the trilogy have been withdrawn from the UAE bookshops.
Employees at some of the country's biggest bookstores say all three books of the Fifty Shades trilogy, by the British author EL James, were available until about a month ago, when there was a sudden withdrawal of the final two books in the series - Fifty Shades Darker
and Fifty Shades Freed.
However, the first book in the series, Fifty Shades of Grey , remains on sale.
A saleswoman at Magrudy's in Abu Dhabi's Al Wadha Mall said they were still waiting for books two and three. They're banned. We don't know when we will get them, she said.
At Book World by Kinokuniya, in Dubai Mall, a saleswoman said the store was not allowed to sell the final instalments.
Virgin Megastore, which has a large display of the first book in Abu Dhabi Mall, said the second and third books have not been granted approval in the UAE at the moment . Iain Paul Martin, Virgin's regional senior books buyer, said all the store's
books required an approval certificate from the department of media content at the NMC. In this case, books 2 and 3 of the Grey trilogy have not been granted the certificate, he said.
But strangely the National Media Council (NMC), the government authority overseeing censorship, has rigorously denied imposing any such ban, claiming that stores deciding not to sell the book have decided to do so of their own accord. Ibrahim Al Abed,
the director general of the NMC, said the council had nothing to do with these things . We do not censor books. It's up to the bookshops who can decide to ban the books, he said.
Two days after Cinquante nuances de Grey, the French translation of Fifty Shades Of Grey, was released, the erotic novel has become the fastest selling book in the country's publishing history.
The astonishing sales figures - of around 75,000 every day - come after the book was panned by French critics as crass pseudo-porn that reads like a Mills and Boon novel. One high-brow reviewer wrote: It's as close to literature as
Whiskas cat food is to gastronomy.
A spokesman for FNAC, which accounts for around a fifth of all book sales in France, said:
It is amazingly popular. We have never stocked a book that has sold so fast.
We sold 15,000 copies on the day it was released. In some shops there were just none left.
Last November, Universal Studios had a trademark infringement lawsuit against Smash. Smash had produced the Fifty Shades of Grey: A XXX Adaptation of which had caused a lot of problems for Universal studios. The said film would cause problems with
the actual film adaptation of Fifty Shades. Universal's legal claim stated:
Plaintiffs ask this Court to enjoin the marketing, sale, and distribution of Defendants' infringing adaptation of the Fifty Shades Trilogy, a quickly and cheaply produced pornographic work that is likely to cause Plaintiffs irreparable harm by poisoning
public perception of the Fifty Shades Trilogy and the forthcoming Universal films.
Defendants' crude pornographic portrayal of the erotic elements central to the Fifty Shades trilogy fails to capture the unique and delicate balance of provocative sex, emotional romance, and self-deprecating humor that has resulted in a worldwide
literary phenomenon. For consumers who view the 'XXX Adaptation' in lieu of reading the books or watching the 'Fifty Shades' films, or for those who simply learn of the 'Fifty Shades' trilogy's existence in a hardcore porn format, the reputational damage
to these already-controversial erotic novels and films is immeasurable and irreparable.
With the bidding war continuing, the legal finances are said to border on $3 million and more. Fans of the books better not give more value to Smash's' crude film adaptation and wait for Universal Studios to make sense out of the book.
Fifty Shades of Grey , the best-selling tale of erotic romance, perpetuates the problem of violence against women, according to a new genderist study.
Reporting in the Journal of Women's Health , Dr Amy Bonomi concluded that emotional and sexual abuse is pervasive in the novel, with the main female character, Anastasia, suffering harm as a result:
This book is perpetuating dangerous abuse standards and yet it's being cast as this romantic, erotic book for women. The erotic content could have been accomplished without the theme of abuse.
The researchers, at Ohio State University, conducted an analysis of the novel and found patterns consistent with Centres for Disease Control and Prevention definitions of intimate partner violence, and associated reactions known to occur in abused
As previously reported, Malaysia's film censors at the Film Censorship Board (LPF) banned the film adaptation of Fifty Shades of Grey, claiming it contained unnatural and sadistic sex scenes, including ones involving a woman being bound and
Well it seems that it would have been a bit inconsistent not to also ban the book, so that's exactly what the government has dones
The ministry's order comes 3 years after the book was published in the country.
A federal gazette order issued by Home Minister Datuk Seri Ahmad Zahid Hamidi stated that the books were prohibited because they were likely to be prejudicial to morality .
The three E.L James book, Fifty Shades of Grey, Fifty Shades Darker and Fifty Shades Freed , chronicle the bizarre relationship between a female student, Anastasia Steele, and a young billionaire, Christian Grey.
Apart from banning the sale of the books, the government has also prohibited the importation, reproduction and possession of the books.
The ban comes under the Printing Presses and Publications (Control of Undesirable Publications) Order 2015 and is dated Feb 24.
Grey: Fifty Shades of Grey as Told by Christian is a 2015 erotic novel by EL James
In Christian Christian's own words, and through his thoughts, reflections, and dreams, E L James offers a fresh perspective on the love story that has enthralled millions of readers around the world.
Christian Grey, enigmatic hero of best-selling erotic novels Fifty Shades of Grey , is getting his own sequel.
Author EL James has announced that she is publishing a new version of her sexually explicit novel written from the point of view of the tormented tycoon and not the shy, young object of his desires, Anastasia Steele.
The new book, entitled Grey: Fifty Shades of Grey as Told by Christian, will be published on June 18, the fictional character's birthday. It will be published simultaneously by Vintage in the United States and Penguin Random House in Britain.