The NZ Advertising Standards Authority (ASA) has ruled that a Habitual Fix restaurant advertisement (for their
fruit drinks), which features a female cartoon pear and strawberry running away in fear from a male cartoon banana who is indecently exposing himself to them, does not breach any advertising standards.
The advertisement featured on a prominent billboard in central Auckland.
According to the ASA this isn't a sexualized image (even though the word fetish is used in the actual advert), in fact they say that the image is actually just hyperbolic .
Nutter group Family First NZ is labeling the Advertising Standards Authority as nave and morally bankrupt after it rejected complaints against a sexual advertisement using cartoon-imaged fruit. Bob McCoskrie, National Director of Family First NZ said:
Advertisers now have a green light to use sexualized and offensive messages in the form of cartoons using fruit and vegetables. Families don't need much imagination to realize how far that can be taken and how dangerous it is.
The ASA naively argued that children would not see the image as sexualized, and that the image was 'hyperbolic' - all this despite the acknowledgement by the Board of a 'phallic banana in a flashing pose', and the use of the word
Yet again, the ASA has shown hostility towards the wellbeing and protection of families, and seems to act as a 'mates club' to advertisers who are committed to pushing the boundaries without any consequences of note.
Family First is calling for the Board of the ASA to be changed, for the pre-vetting of advertisements, and for there to be more representatives of family, children, and community groups.
Nutters of Family First has criticised the New Zealand Broadcasting Standards Authority for not upholding its complaint about a Nightline story featuring full frontal nudity.
In June, 3 News reporter Dave Goosselink reported on the closing down of Dunedin student pub The Gardies. To celebrate, a group of students held a game of nude rugby.
Footage from the match was included in the story, which drew a complaint from Family First director Bob McCoskrie.
The morally dysfunctional BSA has given the green light to full frontal nudity in our current events and news programmes and has no problem with sexual innuendo and offensive comments, says McCoskrie.
The BSA said the item was broadcast well after the 8:30pm watershed, preceded by a clear warning and that Nightline viewers were unlikely to have been offended.
The incoming tide of sexual content disguised as news is a disturbing trend, says MrCoskrie. The TV channels are trying to mask sexual innuendo and pornographic material as news and current events.
McCoskrie also filed a complaint against another item broadcast in June, where humorous potential porn film titles starring MP Shane Jones, collected from Twitter, were read out, on air. This complaint was also not upheld.
New Zealand's Broadcasting Standards Authority has declined to uphold a complaint by Family First that popular television show Californication breached the standards of good taste and decency.
Family First's complaint claimed the quantity of offensive words in such a short period of programming plus the repetitive use of some of the most offensive words in the episode (on TV3 on April 18 2011) breached standards of good taste
The first 30 minutes of the episode, which was prefaced by an Adults Only warning, contained 45 instances of strong language, including what Family First referred to as the most offensive word, presumably 'cunt'.
However, the BSA declined to uphold the complaint, noting the language used in the episode, which screened an hour after the Adults Only watershed of 8.30pm, was in keeping with the 'narrative context' of the series .
Moreover, the most offensive word had been edited out of the public broadcast, appearing only in the online version of the episode on TV3 on-demand.
A Tui beer advert in the yeah right series of billboards has wound up New Zealand nutters.
The billboard reads Santa only comes once a year. Yeah right .
It has 'offended' Bob McCoskrie, national director of Family First New Zealand, who has slammed it as tacky and adult humour .
McCoskrie said the billboard showed a lack of Christmas cheer from Tui and would prompt questions from innocent children. The sexual innuendo of the billboard was adult humour which parents would prefer not to have to explain to children who
ask. He continued:
The 'Yeah right' billboards are well known for making people smile. We'd just ask that they do it without embarrassing parents with awkward questions from kids. Keep adult humour to an adult audience - although many adults would
be offended by the sign as well.
We'd encourage families to show their disapproval by boycotting the company products.
Family First is considering laying a complaint about the billboard with the Advertising Standards Authority, but does not expect a ruling in its favour:
By the time they even consider it, the sign will be gone and the damage done. That's why we want a pre-vetting system with community and family representation on the board.
The New Zealand morality campaign group Family First is outraged about a Hip-Hop song by a group named @peace which contains lyrics about killing the Prime Minister and having sex with his daughter.
National Director Bob McCoskrie says you can't go any lower than this type of personal and offensive attack on a politician and their family. He calls for the election campaign to be lifted to a higher level than burning of effigies, torching candidate
billboards, chanting F John Key .
Family First will lay a formal complaint with the Office of Film and Literature Classification.
New Zealand moralist campaign group, Family First, is calling for the lads' mag Zoo Weekly to be banned from supermarket
A petition that started in Australia, calling for supermarkets to stop stocking men's magazine Zoo, was picked up in New Zealand by Family First. The campaign group is calling for Countdown to follow the Australian example and ban men's magazine Zoo from
But a spokesman for Countdown New Zealand said it has no plans to remove the publication from its shelves, and that it takes responsible steps when displaying the magazine. And many members of the public have agreed, saying they don't find the
The petition to drop Zoo from Woolworths, which owns Countdown stores in New Zealand has about 40,000 people calling for the store's chief executives to bin Zoo magazine immediately .
Laura Pintur, who started the campaign, spouted:
When I heard Zoo was regularly promoting rape culture and sexism with phrases like 'you want to pick the loosest/skankiest one of the lot and fetch her a drink...separate her from the flock'. I couldn't stand by and watch it promoted to kids at
Family First National director Bob McCoskrie whinged that the magazine did not belong on supermarket shelves:
I think if I showed you it, you see it promotes a rape culture, it objectifies women, teaches boys to be predatory, it's the continued sexualisation of women. We want to encourage families to politely speak to managers and ask if it's appropriate to make
a profit out of these messages.
But a Countdown spokesperson said it was just one of more than 1000 stockists selling the magazine around the country. The supermarket sells less than a quarter of Zoo magazines in New Zealand, and they were appropriately positioned in store, he said.