Peta

You may not agree with all the tactics of People for the Ethical Treatment of Animals (PETA), but you gotta appreciate their online marketing.

The organization said it created the sexy Veggie Love ad to run during this weekend’s Super Bowl, only to have it rejected by NBC.

Obviously, the ad wasn’t really meant to air on TV, so it’s hoping for viral life online.

According to the PETA blog, the reasons NBC gave for not carrying the ad are more amusing than the ad itself, with the network requesting that shots of licking pumpkin and rubbing asparagus on breast be removed before NBC would reconsider.

Similar stunts have been pulled in the past, so will this combination of sex and censorship deliver a hit?

A TV ad called Sex Talk that animal rights advocates Peta planned to air across Britain has been rejected by TV advertising authority Clearcast as being unacceptable on the grounds of offence.

Peta's 30-second ad, which has already aired in several markets across the US, features two parents encouraging their teenage daughter to become sexually active.

The father says Get out there and nail everything you can and the mother follows by saying If it's got a pulse you should be wrapped around it.

When the horrified girl asks But what if I get pregnant?, her parents tell her to pop out all the kids she wants. We can leave them in the shelter, dump them in the streets ... whatever.

The ad ends with the strapline: Parents shouldn't act this way. Neither should people with dogs and cats. Always spay or neuter.

A poster, for an animal rights campaign group, featured a picture of Steven Barker. Text next to the picture stated Steven Barker: Animal Abuser, Baby Abuser, Rapist. PEOPLE WHO ARE VIOLENT TOWARDS ANIMALS RARELY STOP THERE. Further text underneath stated Report cruelty to animals immediately PeTA. Issue

A complainant challenged whether:

1. the ad was offensive and distressing, used unnecessary shock tactics and exploited the death of Baby P
2. the ad, which was also located in the area where Baby P lived and died, was particularly offensive and distressing to residents of that area.

ASA Assessment:  Upheld

The ASA noted PETA's argument that the purpose of the ad was to inform the public to report animal cruelty in order to prevent future acts of violence towards humans. We considered, however, that advertisers who wished to refer to current or emotive news stories in their marketing should take particular care over how such stories were used, in order to avoid accusations of exploitation or shock tactics. We also considered that they should not cause fear or distress without good reason.

We noted that, although Baby P died in August 2007, his death was a high-profile, emotive case which continued to get extensive press coverage. We acknowledged that some people might therefore find the reference to the Baby P case in the poster exploitative. We considered that the claim and image used in the ad had been used in a shocking way merely to attract attention and that the reason did not justify the means in this case. We therefore also considered that the ad was likely to cause serious offence and distress to some people.

Furthermore, we noted that the poster had appeared in the area where Baby P had lived and died. We considered that the ad was likely to be particularly sensitive for residents of that area, and was likely to cause serious offence and distress to some residents.

We therefore concluded that the ad was in breach of the Code.

Though Tiger Woods has lost many of his lucrative endorsement deals since his widely publicized cheating scandal, there's one ad the pro golfer may not care to be a part of.

The People for the Ethical Treatment of Animals (PETA) is looking for a local advertiser in Woods' neighborhood of Windermere, Florida to erect a billboard that will feature his image, the Orlando Sentinel reports.

PETA's ad will reportedly include the message, Too much sex can be a bad thing … for little tigers too. Help keep cats (and dogs) out of trouble: Always spay and neuter!

Though it may be difficult to find an advertiser willing to post the billboard, Virginia Fort, a campaigner for the animal rights organization, says the ad isn't intended to offend the golfer: It's a fun, tongue-in-cheek approach. We hope these billboard companies will understand.

As it turns out, Woods isn't too amused by the organization's new campaign. According to TMZ.com, PETA may pull their plans to post the ad, explaining, In light of conversations we have had with Mr. Woods' attorneys, plans to run our billboard are on hold at this time.

A vegetarian advert featuring Pamela Anderson in a bikini has been banned in Canada for being sexist.

Anderson features in a poster for People for the Ethical Treatment of Animals (Peta) covered in butcher's labels such as rump, ribs and breast.

The creators of the advert, which includes the slogan All Animals Have The Same Parts, had been seeking approval for it to be displayed in Montreal.

But Canadian officials rejected the banner, telling the animal rights group in an email it went against the battle of equality between men and women.

Anderson, who is a vegetarian and long-time Peta activist, hit out at the puritanical decision. She was due to unveil the poster at Montreal's Place Jaques-Cartier, but will now introduce it at a comedy festival media conference.

She said: In a city that is known for its exotic dancing and for being progressive and edgy, how sad that a woman would be banned from using her own body in a political protest over the suffering of cows and chickens.

In some parts of the world, women are forced to cover their whole bodies with burkas - is that next? I didn't think that Canada would be so puritanical.

Be Proud of Your Body Scan: Go Vegan

PETA, the animal rights organization that never shies away from controversy, has produced sone new ads that make light of invasive body scanners and pat downs.

The Boston Herald writes that one of these ads, a video featuring Pamela Anderson as a sexy TSA agent removing leather and fur from travelers, has been banned at Logan Airport. It doesn't sound like an appropriate ad for the airport environment, says Massport spokesman Matt Brelis.

PETA's also trying to launch a body scan-mocking ad campaign featuring still photographs. One shows a scan of a woman wearing only a bra that's emblazoned with the words Be Proud. Elsewhere, the true message of the ad is visible: Be Proud of Your Body Scan: Go Vegan. The Associated Press writes that airports in Las Vegas, Charlotte, N.C. and New York City have all refused to display these ads.

Update: Hong Kong

31st December 2010. See article from cnngo.com

Pamela Anderson has made a new video promoting PETA causes with an airport security checkpoint theme. But Hong Kong Airport won't be playing the video, because it has been deemed too racy.

In the video, Anderson is a half-dressed airport security checkpoint officer who gives the yea or nay to passengers according to whether or not they're wearing fur, leather or other animal skins.

One couple does manage to pass through the security check without a glitch -- they're completely nude. Their naked tushies are shown on screen and were probably what crossed the line for JCDecaux, the ad agency responsible for what airs in Hong Kong Airport.

A row has flared over an advert by an animal rights group which claims that giving children meat is child abuse.

The poster depicts an overweight young boy eating a burger. It states: Feeding kids meat is child abuse - fight the fat - go veg.

Peta says it paid for the billboard poster in Merthyr because the town has a problem with overweight youngsters.

But the county council said the message it conveyed was stereotypically offensive and blatantly inaccurate.

Meat Promotion Wales said: Peta's agenda is to force everyone to peruse a vegetarian lifestyle and they are willing to exploit the suffering experienced by genuine child abuse victims to further their own agenda. Red meat is an essential part of a healthy diet and we will be making a fresh complaint to the Advertising Standards Authority (ASA) about this poster.

The ASA said it had received two complaints in response to the poster.

The campaigners of PETA (People for Ethical Treatment of Animals) have been wound up by a scene in Zindagi Na Milegi Dobara, which features a Spanish bull run.

The activists are urging people to ask the Spanish Ambassador to ban the scene.

Did the Running of the Bulls scene in #znmd upset u? Urge the Spanish Ambassador to India to help ban it! reads Peta India's Twitter page: We will now be contacting the Ministry of Information and Broadcasting and Central Board of Film Certification to take action.

The film's producer Ritesh Sidhwani retorts, We had submitted all the papers to the Animal Welfare Board India that stated that none of the animals were injured or hurt in any way and only then, the censor board cleared the movie. We are only showing the culture of Spain.

Electronic Arts' recently released Battlefield 3 allows players to shoot hundreds upon hundreds of human characters but it also features the horrific and brutal snuffing out of a small and innocent life.

People for the Ethical Treatment of Animals (PETA) have issue a press release in Germany saying:

The realistic computer game Battlefield 3 treats animals in a sadistic manner. The game gives players the option to kill a rat with a combat knife in the back in order to then lift it by its tail, then toss it away.

Killing virtual animals can have a brutalizing effect on the young male target audience. There have been repeated cases of animal cruelty in Germany, where young people kill animals. Inspiration behind these acts often came from movies and computer games.

In a bizarre overreaction, the animal rights campaigners of People for the Ethical Treatment of Animals (Peta) have launched a campaign against Super Mario games.

They are taking issue with a magic skin of a raccoon used occasionally in the games.

Peta write:

When on a mission to rescue the princess, Mario has been known to use any means necessary to defeat his enemy---even wearing the skin of a raccoon dog to give him special powers.

Tanooki may be just a suit in Mario games, but in real life, tanuki are raccoon dogs who are skinned alive for their fur. By wearing Tanooki, Mario is sending the message that it's OK to wear fur.

Anyway Peta have published a flash game to highlight the issue of raccoon dogs being slaughtered for their fur.

Update: Nintendo reply

16th November 2011.  See article from gamepolitics.com

Speaking to Eurogamer, Nintendo commented on PETA's claim that Mario is pro-fur.

Mario often takes the appearance of certain animals and objects in his games. These have included a frog, a penguin, a balloon and even a metallic version of himself. These lighthearted and whimsical transformations give Mario different abilities and make his games fun to play.

The different forms that Mario takes make no statement beyond the games themselves.

PETA's ongoing shock tactics have landed them in hot water with women's rights campaigners. Their latest campaign features the message that violent sex is good sex.

The ad is a spoof of a PSA about a fictional syndrome called WVAKTBOOM, or, Boyfriend Went Vegan and Knocked the Bottom out of Me... a painful condition that occurs when boyfriends go Vegan and can suddenly bring it like a tantric porn star.

The advert shows a woman wearing a neck brace trudging painfully back from shops. Under her parka coat she appears to have forgotten her skirt.

Back at home her sprightly (newly vegan ) boyfriend, wearing only his tighty whiteys , is fixing a hole in the wall, another casualty of last night's sextravaganza, a flashback hints.

Critics have been quick to accuse PETA of joking about domestic violence or implying that good sex should be rough enough to warrant medical care. The Daily Mail cited a few example forum posts form Mumsnet.

Columnist Sunny Hundal chipped in that Peta's new ad campaign is absolutely atrocious. Before kindly providing links to two more in the series whilst proclaiming: WTF were they thinking?

Tory Shepherd (See article from thepunch.com.au) was a little more forthright:

This is just a nasty, puerile piece of work. Not because of the sex. Talking up the virility of a man who has forsworn all animal products is not a bad way to counteract the general impression of vegans as anaemic, pale weaklings.

But domestic violence? Really? Don’t chortle and say it’s “tongue in cheek” and “playful” and point out the chick’s “mischievous smile” as though really, she was asking for it.  She’s wearing a neck brace, and you’re merrily jesting about needing protective equipment.

It will be interesting what the advert censors at the ASA make of it. They will no doubt require a little verification that a spinach diet sends men super insatiable.