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ATVOD Censorship on Demand


ATVOD appointed as internet TV censors


 

Sharing censorship...

Ofcom is consulting on updated EU censorship arrangements for video sharing platforms that are stupid enough to be based in the UK


Link Here6th September 2020
Full story: ATVOD Censorship on Demand...ATVOD appointed as internet TV censors
Ofcom commissioned research has identified (but not named) 2 adult video sharing sharing platforms that are based in the UK. It will be interesting to see how age verification requirements will effect these UK services trying to compete with the rest of world with no such requirements (for the moment).

Ofcom writes:

We are seeking evidence and information related to the new requirements that will apply to video-sharing platforms.

Video-sharing platforms (VSPs) are a type of online video service where users can upload and share videos. VSPs allow users to engage with a wide range of content and social features and are particularly popular among young people. 90% of adults and 98% of children aged 8-15 who use the internet have used a VSP in the past year.

Ofcom will be given new powers this autumn to regulate UK-established VSPs. This will include a duty to ensure that VSPs have in place appropriate measures to protect young people from potentially harmful content and all users from illegal content and incitement to hatred and violence. Services will also need to ensure standards around advertising are met.

This call for evidence sets out the background and legislative context to forthcoming VSP regulation in the UK and an overview of the VSP regulatory framework. It also sets out Ofcom's approach to VSP regulation based around some core principles: protection and assurance; freedom of expression; adaptability; transparency; enforcement; independence; and proportionality.

 

4th November
2009
  

Update: TV-Like Magazine Websites?...

Magazine publishers ask for exemption from Video on Demand regulation

Magazine publishers represented by the Periodical Publishers Association (PPA) have urged the government against inadvertently widening the scope of new video on demand regulations to include content streamed through the websites of magazine publishers.

The UK government is scheduled to implement a European directive on audiovisual content by 19 December 2009.

The directive aims to regulate TV-like VOD. Not the audio-visual material which is used to complement text and graphical material usually found on magazine publishers' and business media companies' websites.

Guidance on the scope of the VOD services covered by the new law is due to be published. But PPA is concerned that the lack of clarity in the proposed guidance may unintentionally impact its members.

PPA Legal Director David Hyams said: Video streamed through our members' websites is already subject to the Committee of Advertising Practice Code and editorial content on their websites is covered by the Press Complaints Commission code. Both of which go further than the proposed regulations.

Under the new rules, the Advertising Standards Authority will continue to regulate streamed video advertising, although the directive requires that regulations will now be enforced against the media owner rather than the advertiser.

Hyams added: This has serious cost, compliance and contractual issue for PPA members.

 

1st October
2009
  

Update: Adverts on Demand...

Clearcast offer their advert vetting services to VOD providers

Clearcast, the body responsible for the pre-transmission clearance of TV ads, is to offer compliance advice to video-on-demand providers who run advertising.

Ofcom plans to introduce new rules from 19 December that will mean VoD services are formally regulated for the first time.

The current shareholders of Clearcast asked it to establish a service to offer voluntary compliance advice on VoD ads before they are screened.

 

15th September
2009
  

Censorship on Demand...

Ofcom consult over VOD regulation and censorship

Ofcom have published a consultation on the future regulation and cenorship of Video on Demand (VOD) services.

Under revised European law, content on VOD services such as BBC iPlayer, 4OD, ITV Player, SkyPlayer and Demand Five will be regulated from 19 December 2009. Such services are available through Virgin Media, Sky and BT Vision as well as through the internet.

Regulation of these services is a requirement of the EU's Audiovisual Media Services Directive and covers all VOD services which are, according to the Directive, TV-like. The Government plans to give the overall duty to regulate these services to Ofcom.

Electronic versions of newspapers, private websites and unmoderated user generated material (hosted on services such as YouTube) will not be regulated.

Industry Bodies ATVOD and ASA

Ofcom is consulting on its proposal that two bodies carry out most aspects of the regulation on its behalf: Ofcom proposes that VOD services are regulated by the industry body, the Association for Television On Demand (ATVOD), and that advertising included in those services, is regulated by the Advertising Standards Authority (ASA).

But VOD programming would not be subject to Ofcom's Broadcasting Code, which broadcast services currently licensed in the UK have to observe

Under the proposed co-regulation, Ofcom will have back-stop powers to intervene if the new co-regulatory system does not work effectively and Ofcom will also retain the power to impose sanctions against service providers.

Content Censorship

Under the proposals for consultation ATVOD would regulate VOD services and would be required to ensure that programming on VOD services adheres to a number of minimum standards from the Directive which will be set out in UK legislation. Programmes, for example:

  • must not contain any incitement to hatred based on race, sex, religion or nationality
  • must not provide material which might seriously impair the physical, mental, or moral development of minors unless it is made available in such a way that ensures that minors will not normally hear or see such content
  • sponsored programmes and services must comply with applicable sponsorship requirements.

Advertising

Since 2004 the ASA has regulated TV and radio advertising in the UK under a co-regulatory agreement with Ofcom. Under the proposals for consultation the ASA would regulate the advertising on VOD services.

The new legislation requires that advertising on VOD services must also comply with a number of minimum standards. For example:

  • advertising must be readily recognisable and cannot contain any surreptitious advertising or use subliminal advertising techniques
  • advertising must not encourage behaviour that is prejudicial to the health or safety of people
  • tobacco products, prescription-only medicines or medical treatments cannot be advertised.

Viewer complaints

Under Ofcom's proposals any complaints that viewers have about video material that they feel has breached these rules will be assessed by ATVOD or the ASA.

BBC

BBC content is jointly regulated by the BBC Trust and Ofcom.

Content on the BBC iPlayer will be subject to these new regulations but as with other BBC content will be regulated by the Trust and Ofcom and not under the proposed co-regulatory arrangements.

Consultation

Our consultation closes on 26th October 2009. See further details here




 

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