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You
will ALL promote diversity in
EXACTLY the way we tell you
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The concept of the news or press has expanded to
include all forms of media - print and digital. However, the one common
denominator shared by news media is that the Federal Communications
Commission (FCC) seems to think all should meet a prospective set of
federal criteria.
Representative Joe Barton questioned an idea
from an FCC commissioner that the government should create new
regulations to promote diversity in news programming.
Barton was reacting to a recommendation made last week
by FCC Commissioner Michael Copps, who suggested in a speech that
broadcasters should be subjected to a new public values test
every four years.
I hope … that you do not mean to suggest that it is
the job of the federal government, through the [FCC], to determine the
content that is available for Americans to consume, Barton said in
a letter to Copps.
Copps has suggested that his proposed test would make
a broadcaster's license renewal depend upon showing proof that they
meet a prospective set of federally mandated criteria.
Copps said that those groups that wish to be
considered news outlets should be mandated to do the following: prove
that they have made a commitment to public affairs and news programming
(like showing a proper ratio of women and minorities), report to the
government about which shows they are planning on airing, require
greater disclosure about who is funding political ads and devote 25% of
their prime coverage to local news stories.
It is doubtful that anyone would be able to escape the
FCC' grasp under the proposed rules since the regulations would apply
to all news outlets operating on the public airwaves. And there are a
good amount of politicians who consider the Internet to be public
airwaves, and who feel that government should have a monopoly on
deciding what happens over those airwaves.
Barton also asked if five commissioners can do a
better job of ensuring that Americans have access to a wide diversity
of content and viewpoints than Americans can themselves by expressing
their preferences ... in the vigorously competitive marketplace.
The FCC has a project that is ongoing about media
diversity that promises to issue a report on whether or not Americans
have access to adequate sources of news. The effort has seen strong
criticism and the FCC has not said when their report will be released.
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