In about a month after the release of the 2012 edition of Ryanair's Cabin Crew Charity Calendar, the Swedish Advertising Ombudsman (Reklamombudsmannen-RO) has received 33 complaints about adverts promoting the calendar.
[Thirty Three] People think the advertisment is sexist and that it doesn't belong on a website meant to sell plane tickets, Advertising Ombudsman Elisabeth Trotzig told The Local.
33 complaints lands the Ryanair calendar campaign second only to an ad campaign for the Victoria Milan dating service, which supposedly encouraged marital infidelity, in terms of the number of complaints filed with the Ombudsman.
Ryanair now has two weeks to respond to the Ombudsman about the complaints, after which the watchdog will decide how to proceed with the case.
Ryanair's spokesperson Stephen McNamara rightly didn't seem bothered by Swedish complaints over the calendar, a project the airline has carried out annually since 2008.
Ryanair's cabin crew calendar has raised EUR500,000 ($672,000) for charity in just five years and we will continue to support the right of our crew to take their clothes off to raise money for those who need it most, he told The Local.
In line with previous years, all 10,000 copies of the 2012 edition of the Ryanair swimsuit calendar have been sold.
Update: Now miserable Brits have a whinge at a Ryanair advert
14th December 2011. See article
The advertising watchdog is to launch an investigation into an ad campaign by Ryanair featuring a flight attendant in modest lingerie after whinges that it made it cabin crew look like glamour models .
The slightly pulled down bikini bottom is sure to offend that advert censors of ASA. After all they do have a reputation to uphold as the Daily Mail of media censors.
The Irish budget airline ran a newspaper ad featuring a lingerie-clad flight attendant called Ornella, who appears as the model for the month of February in the Ryanair charity calendar, with the strapline red hot fares & crew .
Ryanair has now been targeted by an online nutter campaign backed by more than 7,000 people.
The Advertising Standards Authority has received 10 complaints from nutters who claim that the ads are sexist and objectify women, particularly female cabin crew . The complainants allege that they are offensive and unsuitable for display in a
national newspaper .