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Any customer printing the details from the Melon Farmers website will be entitled to 10% discount in any of our licensed shops - Aberystwyth - Bangor -  Bolton - Brighton - Bristol - Chester - Leeds - Liverpool - Manchester - Newcastle - Southport - Warrington - Wednesbury - Wigan

Enjoy better sex Nice 'n' Naughty has been voted the best adult retailer in the UK and Europe and our objective is simple - to help people enjoy a better sex life. Whatever your sexual orientation, we have something to offer.

Not only do we have an extensive range of exciting products, we also want to stimulate your imagination - the best aphrodisiac of all - so we've created a unique series of sexual scenarios for you to explore. No other online store provides this so please check us out.



13th July
2010
   Fallen Rises to the Challenge...
 
Best R18 ETO Award for Fallen starring Jessica Drake

Permalink

fallenThe Wicked Pictures' spectacular film presentation, Fallen, has won the Best R18 DVD Award at this year's ETO Show held at the NEC in Birmingham.

Starring Jessica Drake and Brad Armstrong, Fallen is a four disc extravaganza, superbly packaged and rich in extras. An erotic masterpiece comes to life as the movie tells the tale of a fallen Angel (Jessica Drake) who has been banished to Earth and stripped of her wings after the accidental death of the young woman she was sent to watch over.

ETO AwardAlone and desperate for companionship, she finds it in the city's seedy underworld, far from the idyllic heavens she once knew. On her dark journey through sinful and perverse places, she discovers a glimmer of light in Keith (Brad Armstrong), a handsome mortal.

The question is.... can Angel regain her wings or has she fallen for the last time, doomed to live out her days trapped in the purgatory she now calls home? Fallen is distributed exclusively in the U.K. by Nice 'n' Naughty Wholesale and you can find out the answer to Angel's predicament at any of Nice 'n' Naughty's stores in Aberystwyth, Bangor, Bolton, Brighton, Bristol, Chester, Leeds, Liverpool (2), Manchester, Newcastle-upon-Tyne, Southport, Warrington, Wednesbury, Wigan.

Nice 'n' Naughty director, Simon Prescott, commented, Fallen is an unforgettable film with mind-blowing sex scenes and a screenplay that delivers 'till the very last frame so I can understand why it's won this prestigious award. I'd very much like to express my gratitude to everyone who voted for it.

 

1st May
2010
   Vitalised Support in the Long Run...
 
Charitable Nice 'n' Naughty Director completes the London Marathon

Permalink

Simon Prescott taking a breatherNice n Naughty Director, Simon Prescott, has successfully completed the London Marathon.

The Virgin London Marathon is one of the great British sporting events, combining elite athletics, mass participation and record-breaking fundraising in one race. The course is a gruelling 26 miles 385 yards long, passing through the streets of London from Blackheath to the famous finish line at The Mall.

Simon spoke of his achievement:

I managed to complete the marathon without passing out! It was an amazing, very challenging and towards the end painful experience, but one for lots of reasons I will never forget.

I managed to run for 22 miles without walking then stretched and walked for a couple of hundred yards then ran to the end-26.2 miles clocking a near course record of 5 hours, 5 mins, 37 seconds!  (only 180 minutes behind the winner)

Thank you for your very generous sponsorship donations, they will go to a very worth charity which is close to myself and Trish.

For anyone still wishing to donate a few quid then please visit uk.virginmoneygiving.com/SimonPrescott

Simon's chosen beneficiary is a very worthwhile charity - Vitalise, which provides respite breaks and other essential services for disabled people, visually impaired people, and carers.

Thousands of disabled people in the UK have complicated medical and care requirements that can make taking even a short break incredibly difficult and costly to arrange. Vitalise Centres across the UK make a real difference through their accessible respite care and short breaks. Guests can spend their time in a supportive and safe environment while carers can take some much needed time off from their 24 hour a day role.

 

13th February
2010
   Complainants Get All Pumped Up...
 
Complaints about Alan Titchmarsh Show item about sex toys

Permalink

Advanced clitoral pumpAfter internet complaints about the featuring of two items from Nice n Naughty, a leading adult toy retailer, on the Alan Titchmarsh Show. Nice n Naughty has commented in support of both the show and the specific feature which contained the items.

The show went out at 5pm on Wednesday the 10th of February and was part of a pre Valentine's Day special.

The controversy was caused when the show featured a piece of sexual furniture called the Inflatable Tilt Master and a sexual aid called the Advanced Clitoral Pump, which some viewers deemed inappropriate for this type of show.

Nice 'n' NaughtyTrish Murray, Director of Nice n Naughty comments, This type of product is always going to cause controversy with some people but the complaints which have been made are unfounded. We at Nice 'n' Naughty feel that the show handled the issues discussed in an appropriate manner and was definitely suitable for a mainstream audience.

The sex toy industry has become mainstream within the UK with over 2.5 million sex toys sold every year and an annual growth in the market place of 20%+ year on year.

Trish went on to suggest that by featuring such products, the show has in fact done a public service by raising the issue of sexuality and relationships within a mainstream forum.

Nice n Naughty has been an on and offline retailer of adult toys and adult fun since 1999, and have an open and honest approach to a couple friendly adult industry. Their website says: Our Mission is to help people enjoy completely fulfilling sexual relationships by stimulating their imaginations and giving them the opportunity to try different, exciting experiences and break down taboos.



    Aberystwyth interiorAberystwyth store exterior
Nice 'n' Naughty
22 Pier Street
Aberystwyth
Ceredigion
SY23 2LN

Mon-Sat: 9am-6pm

Contact Helena Corke:

The Aberystwyth shop opened in February 2005. A licence was awarded in April of 2005.

The shop stocks a range of 2000 R18 DVDs in addition to our huge range of toys, clothing, boots & shoes, magazines and novelties. Films cater for all tastes with new titles arriving weekly  


   
Bangor shop interiorBangor shop exteriorNice 'n' Naughty
27 High Street
Bangor
LL57 1NP

Contact:

The shop opened  on January 3rd 2005 and received a license in November 2006.

A full range of adult DVDs catering for all tastes are stocked with new titles arriving weekly.

A full range of magazines, fetish, TV, scans, European, UK/USA monthly, gay, contacts and the latest Private and Pirate titles.

A huge range of adult toys and novelties. Also stocking a massive selection of clothing, leather. latex, hosiery upto size 24 and offering a made to order service with a large stock of shoes and boots from size 5 to 11.

With Male and Female staff available in a brand new shop fit with air conditioning, well lit and layout that offers comfortable shopping.


    Nice 'n' Naughty Bolton interior Nice n Naughty Bolton exterior
Nice 'n' Naughty
Rear of 72 Newport Street
Bolton
BL1 1PB

Contact:

Opened in August 2006

In the June 2008 issue of ETO, their Mystery Shopper was in Bolton, visiting the town’s adult stores, visiting 6 stores in the town.

Out of the 6 stores under review, the Nice’n’Naughty branch was the only store awarded the maximum 5 star, As good as it gets in any retail sector rating for its store.

The review went on to say: Inside, the shop has an excellent selection of R18 DVD’s; Male and female staff added a pleasant air as I admired magazines and a great toy wall, all to the strings of some gentle calming music. The space was utilised wonderfully, with a central isle holding bondage bits, lingerie and Kinky Heals. Another bell from the door told me I was no longer shopping alone, and a busy shop is a good shop.

Philip Price, Area Manager for the branch, said that it was a testament to the dedication from the company’s staff and the commitment they give to their customers that keep them market leaders in the adult retail industry.


    Nice 'n' Naughty BrightonNice 'n' Naughty
St James' Street
Brighton
BN2 1RF

Mon-Sat: 10am-8pm
Sun: 11am-6pm

Tel: 01273 626 442
brighton@nicennaughty.co.uk
www.nicennaughty.co.uk

Opened as a Nice 'n' Naughty store in 2009

Chris visited the Brighton Nice 'n' Naughty

I was greeted by a really nice girl (think she was the naughty one LOL). Something that was a surprise in the shop, as normally when I nip in to a gay store, you normally get ignored by the staff!

It had some really nice bits, and seemed to cater for us gay boys and girls really well. I ended up getting a couple of dvds on a multi buy offer, and to my surprise was actually given some customer service!

They had a suggestion box on the counter, and the boy and girl there were really sweet and helpful.

So going to wish the new guys n gals there a lot of luck for the future, nice to see a shop that looks after its customers and willing to get them what they want in a shop.


      Chester interior Chester exterior
Nice 'n' Naughty
129 Brook Street (Near train station)
Chester
CH1 3DU

Mon-Sat: 9am-8pm
Sun: 10am-5pm

contact Simon and Trish:

Nice 'n' Naughty in Chester has doubled in size taking over the shop next door and has over a 1000 titles of Original VHS/DVD's in stock. We believe one of the largest and most up to date shops in the country. Stocking all available R18 titles as they are released. Still as friendly as ever.

We have a wide range of stock available including men’s wear, club wear, latex, leather, PVC, shoes, boots, lingerie, videos, magazines, adult toys and accessories and MUCH MUCH MORE. We now stock a full range of liquid latex, lingerie in larger sizes and Old English style Nylons.  We have all the latest videos and DVD's

Our customers consist of a high number of females and couples, who feel comfortable with the presence of a female staff member. The introduction of a female Manager in September 2000 has expanded the female clientele and the large T/V  & T/S clientele.

We pride ourselves on excellent customer service, which generates return business and our approach to customers has proven successful. Nice 'n' Naughty Leisurewear Ltd has a professional approach and our customers are prepared to travel for good customer service.

The introduction of CCTV and air conditioning this year has proved to be a valuable asset to the company and ensure customer comfort and safety whilst in the shop. 


     

Nice n Naught Liverpool shop interiorNice n Naught Liverpool shop exterior
Nice 'n' Naughty
85 Seel Street
Liverpool
L1 4BB.

Mon-Sat: 9am-6pm

Contact:

The shop has an extensive range of over 1500 VHS/DVDs, magazines, adult toys and clothing and offers the customer service and friendly shopping environment associated with all Nice n Naughty Shops.

 

 

Liverpool Nice n Naughty bootsLiverpool Nice n Naughty 2 exterior
Nice 'n' Naughty
16 Colquitt Street
Liverpool
Merseyside
L1 4DE

Mon-Sat: 9am-6pm
Sun: 10am-5pm

Contact:

This is a plush city centre lingerie and accessory store with an appealing shop window display that was the first in Liverpool for more than a quarter of a century after licensing chiefs lifted previous design restrictions on sex industry retailers.

The Colquitt Street premises boasts a special relaxation zone where customers can enjoy refreshments as part of a warm and welcoming shopping experience that also features a demonstration area, complete with giant plasma screen showcasing the latest erotic fashion wear.

Store Director Simon Prescott explained on opening: This will be our 10th store across the north west of England and Wales, and it is the first in the country to be designed specifically for females and couples. The exterior design and general atmosphere will have a much softer female appeal and all the staff will be ladies apart from one male worker.

Sexy clothing, wigs, boots and shoes will be some of the many items available.


   
    

Manchester Nice n Naughty interiorManchester Nice N Naughty exterior
Nice 'n' Naughty
39 Bloom Street
Manchester
M1 3LY

(near Piccadilly bus station)

Mon-Sat: 9-6pm

Tel: 0161 2280020

www.nicennaughty.co.uk

Fully licensed

Opened 31st October 2005

Aimed at the straight & lesbian & tv/ts market despite its location in the heart of the gay village. Situated 100yards from the well respected “clonezone” store on Sackville street which caters exclusively for the male gay market.

Stocking a fantastic range of R18 DVDs & magazines as well as a massive varied selection of toys, novelties and saucy outfits.

The perfect store for all your fun, frolicks & fantasies


   
    
Nice n Naughty sex shop interior in SouthportNice n Naughty sex shop exterior in Southport
Nice 'n' Naughty
53 London Street (Opposite Train Station)
Southport
PR9 0TH

Mon-Sat: 9am-6pm

Tel: 01704 530700

www.nicennaughty.co.uk

Opened in February 2004 and licensed on April 19 2004.

We now stock over 1500 R18 titles as well as the latest Contact, Fetish and Monthly U.K and U.S.A magazines.

The shop boast a split level layout which is a clean, brightly lit environment with friendly staff as in all the Nice 'n' Naughty Shops, we have a full range of lingerie, leather, PVC, Fetish wear, Adult toys, boot and shoes, kinky outfits, novelties and much much more.


    Warrington interiorWarrington Nice n Naughty frontageNice 'n' Naughty Leisurewear Ltd
Unit 5 Crown Parade
Under the Arches - Central Station
Warrington
WA1 2AE

Mon-Sat: 9am-6pm.

Tel: 01925 638660

www.nicennaughty.co.uk

We have opened a shop in Warrington, Cheshire which is one of the largest shops in Europe with a floor space of nearly 4000 square feet. It has to be the largest in the UK. We have a massive range of clothing and adult products. Well worth a visit. Now stocking over 1500 DVD/VHS. Friendly staff, browsers welcome. It was granted a sex shop license on July 8th 2003.

In July 2008, the Warrington Nice 'n' Naughty shop will be the first adult retail store short listed to win an “Award for Business” at a glittering gala in Warrington, Cheshire. Nice n Naughty have been short listed to the final 2 for the “Buisness of the Year” Award out of approximately 1000 businesses in the catchment area.

Nice n Naughty had to meet a stringent criteria, which included providing quality throughout the organisation’s structure, strong communications, and good employee/employer relations; all of which were highlighted when Nice n Naughty successfully retained their ‘Investors In People’ Status at their recent re-assessment earlier this year.


    Nice 'n' Naughty Wednesbury interior Nice n Naughty Wednesbury exteriorNice 'n' Naughty
33 Lower High Street
Wednesbury
West Midlands
WS10 7AQ

Mon-Sat: 9am-6pm

Contact:

Opened in May 2007


    Nicen Naughty shop interior in Wigan Nice n Naughty shop exterior in WiganNice 'n' Naughty Leisurewear Ltd

Unit 7, Under the Arches
Queen Street
Wigan

Mon-Sat: 9am-6pm.

Tel: 01925 638660

www.nicennaughty.co.uk

Opened on the 10th March 2003 with a full stock of every R18 VHS/DVD title available (Over 1500 titles and new releases arriving weekly) catering for all tastes.

A full range of magazines, fetish, TV, scans, European, UK/USA monthly, gay, contacts and the latest Private and Pirate titles.
A huge range of adult toys and novelties. Also stocking a massive selection of clothing, leather, latex, hoisery up to size 24 and offering a made to order service with a large stock of shoes and boots from size 5 to 11.

With Male and Female staff available in a brand new shop fit with air conditioning, well lit and layout that offers comfortable shopping.


Aberystwyth
Nice 'n' Naughty
22 Pier Street
Aberystwyth
Ceredigion
SY23 2LN
Nic 'n' Naughty aberystwyth shop front
Mon-Sat: 9am-6pm

Tel: 01970 611211

www.nicennaughty.co.uk

Bangor
Nice 'n' Naughty
27 High Street
Bangor
LL57 1NP
Bangor sex shop
Tel: 01248 372700

www.nicennaughty.co.uk

Bolton
Nice 'n' Naughty
Rear of 72 Newport Street
Bolton
BL1 1PB
Nice n Naughty in Bolton
Opened August 14th 2006

www.nicennaughty.co.uk

Brighton

Nice 'n' Naughty
St James' Street
Brighton
BN2 1RF

Nice 'n' Naughty Brighton

Mon-Sat: 10am-8pm
Sun: 11am-6pm

Tel: 01273 626 442

brighton@nicennaughty.co.uk

www.nicennaughty.co.uk

Bristol

Nice 'n' Naughty
45 Colston Street
Bristol
BS1 5AX

 

Mon-Sat: 10am-7pm
Sun: 11am-6pm

Tel: 0117 929 7666

Bristol@nicennaughty.co.uk

www.nicennaughty.co.uk

Chester
Nice 'n' Naughty Leisurewear Ltd
129 Brook Street (Near train station)
Chester
CH1 3DU
Nice n Naughty Chester
Mon-Sat: 9am-8pm
Sun: 10am-5pm

contact: Simon and Trish
Tel:  01244 350123

www.nicennaughty.co.uk

Leeds

Nice 'n' Naughty
164 Briggate
Leeds
LS1 6LY

 

Mon-Sat: 9am-7pm
Sun 12: 11am-6pm

Tel: 0113 242 6967

leeds@nicennaughty.co.uk

www.nicennaughty.co.uk

Liverpool
Nice 'n' Naughty
85 Seel Street
Liverpool
L1 4BB.
Nic 'n' Naughty Liverpool shop front
Mon-Sat: 9am-6pm

Tel 0151 7085858

www.nicennaughty.co.uk

Liverpool
Nice 'n' Naughty
16 Colquitt Street
Liverpool
Merseyside
L1 4DE
Liverpool  Colquitt Street store
Mon-Sat: 9am-6pm
Sun: 10am-5pm

Tel: 0151 708 9207

www.nicennaughty.co.uk

Nice n Naughty on Facebook

Manchester
Nice 'n' Naughty
39 Bloom Street
Manchester
M1 3LY
Manchester Nice n Naughty
Mon-Sat: 9am-6pm

Tel: 0161 2280020

www.nicennaughty.co.uk

Newcastle

Nice 'n' Naughty
62–64 Scotswood Road
Newcastle
NE4 7JE

 

Mon-Sat: 10am-8pm
Sun: 1pm-7pm

Tel: 0119 221 2571

www.nicennaughty.co.uk

Southport
Nice 'n' Naughty
53 London Street (Opposite Train Station)
Southport
PR9 0TH
Nice n Naughty Southport
Mon-Sat: 9am-6pm

Tel: 01704 530700

www.nicennaughty.co.uk

Warrington
Nice 'n' Naughty Leisurewear Ltd
Unit 5 Crown Parade
Under the Arches - Central Station
Warrington
WA1 2AE
Nice n Naughty Warrington
Mon-Sat: 9am-6pm.

Tel: 01925 638660

www.nicennaughty.co.uk

 

Wednesbury
Nice 'n' Naughty
33 Lower High Street
Wednesbury
West Midlands
WS10 7AQ
Nice 'n' Naughty in Wednesbury
Open Mon-Sat:  9am - 6pm

Tel: 0121 502 4400

www.nicennaughty.co.uk

Wigan
Nice 'n' Naughty
Unit 7, Under the Arches, Queen Street
Wigan
Nice n Naughty Wigan
Open Mon-Sat:  9am - 6pm

Tel: 01942 244982

www.nicennaughty.co.uk

 

   

Nice 'n' Naughty website screen shot


Nice 'n' Naughty have established a very attractive website with plenty to catch the attention.

There's a very large range of products well organised to quickly find what you want. The product categories are straightforward, for example dildos, vibrators etc.

But for visitors perhaps just browsing for ideas, there are some more general fun filled category options, "First Time for Everything", or "Walk on the Wild Side". Who could resist taking at least a quick peek?

And of course as you get interested in particular products, there are all the details you could possible want all stylishly laid out.

Take a look for your self at:

www.nicennaughty.co.uk

Nice 'n' Naughty also have a Facebook page where the emphasis is on fun and information. There's currently an interesting series of tips for good sex.

See Nice n Naughty on Facebook

And for those that like to be kept right up to date in more bite size chunks, then Nice 'n' Naughty regularly send out tweets on Twitter

Follow Nice 'n' Naughty on Twitter

 

 

Retailer of the Year 2005 

  Adult Retailer of the Year2005

The inaugural Erotic Trade Only (ETO) awards and dinner were held at the Belfry hotel, Birmingham.

Among the categories of this prestigious event were Adult Retailer of the year 2005 which went to Melon Farmers' sponsors, Nice N Naughty, beating off competition from Anne Summers as well as the other 5 short listed companies.

Simon Prescott of Nice N Naughty said: This award is voted for by the industry itself so is extremely gratifying to realise we are so well respected and acknowledged by our peers.

Congratulations to Nice N Naughty

Investor in People
  Nice 'n' Naughty, Nice t' Staff

A  Chester-based sex shop chain has become the first business in the adult industry to receive an Investors in People award. Nice 'n' Naughty,, which has branches throughout the North West and North Wales, won the internationally recognised accolade after eight months of assessments of working conditions.

Director Simon Prescott said the company's achievement signalled that mainstream attitudes to the sex industry were changing:
It's unheard of for an adult company to get an Investors in People award, so we are made up. The assessors were impressed with the way we treat our staff. They get good wages, conditions, health benefits and even gym membership. So it's easy for us to attract good-quality staff.

Hopefully this award will break down barriers and change people's perceptions of sex shops as seedy back street premises with boarded-up windows. Our shops are nothing like that. They are clean and our managers are dressed in corporate uniform. We wanted to create an atmosphere in which couples would feel comfortable.

ETO Retailer of the year  
 
Adult Retailer of the Year 2006

Expanding adult retailer Nice n Naughty is celebrating back-to-back ‘Oscars’ success after securing a prestigious industry accolade for the second year running.

At a glittering London ceremony, Nice n Naughty secured the coveted crown, beating rivals such as Ann Summers to repeats last year’s stunning success.

The high profile awards are voted for by the industry itself and are attended by a vast range of adult suppliers, wholesalers and retailers from all over the UK.

Delighted Company Founder, Simon Prescott explained:
To win this award for a second consecutive year is fantastic and demonstrates the high quality of our modern and appealing stores and also our friendly and knowledgeable staff. This award is voted for by the industry itself so is extremely gratifying to realise we are so well respected and acknowledged by our peers. Also I think its right that the public should realise when they shop at Nice N Naughty they are buying from the officially recognised, best adult retail shops in the U.K.

Adult Retailer of the Year

 
 
Adult Retailer of the Year 2007

Champage corks have been popping for the UK’s fastest growing adult store after it firm claimed the Retailer of the Year title for the third year running.

There were cries of delight from the team and the loudest cheer of the evening from the audience as the Nice N Naughty team rushed to collect the sought after prize at the Erotic Trade Only (ETO) awards, held at Birmingham NEC.

The rapidly expanding company, which has grown from humble beginnings in Chester to an 11-store business empire, beat off competition from five other short listed companies to seize the title and company directors Simon Prescott and Trish Murray are thrilled at winning.

It’s absolutely incredible, said Simon: I was so nervous, it’s the most sought after award, like the best film category at the Oscars. The tension was unbelievable and when they read out our name I just couldn’t believe it. To have won it twice was fantastic but to get the treble is unheard of.

The award is voted for by the industry itself and it’s the second time Nice ‘n’ Naughty, which is the only adult store accredited with the prestigious Investor in People Award, has beaten, amongst others, high street retailer Anne Summers to the coveted title.

Trish added: It’s such an achievement to think where we are today from where we started eight years ago to the day next week. When we opened the Chester branch on July 31st 1999 we really, really struggled but the public’s attitude has changed. This award is voted for by the industry itself its great to know we are so well respected and acknowledged by our peers. But it demonstrates the high quality of our modern and appealing stores and also our friendly and knowledgeable staff.

Adult Retailer of the Year


 
Adult Retailer of the Year 2008

Nice n Naughty is celebrating a ‘four-midable’ success after being named the best in the business by their industry peers for a record fourth year running.

The Chester-based company that has 11 stores across the North West of England, Midlands and Wales was named Retailer of the Year at the Erotic Trade Only Awards – the industry equivalent of the Oscars.

At a glittering Birmingham awards ceremony, Nice n Naughty secured the coveted crown in an unprecedented run of success, beating rivals such as Ann Summers and the Private chain of sex shops – to mark its 9th anniversary in spectacular style.

Delighted company founder, Simon Prescott said the ceremony took place almost to the day since he started the company in 1999 from humble beginnings.

In a double boost Nice n Naughty Wholesale also won best oversees R18 film for Supernatural which is produced by the world’s leading adult movie maker, USA based Wicked Pictures.

Simon emphasised: “We have come a very long as since I started the business with one retail outlet in Chester. Nice n Naughty is a massive success story, built on a very dedicated and committed workforce. Customers can be assured that when they buy from Nice n Naughty they are buying from the best in the business. I am so very very proud of the retail team and would particularly like to thank our National Retail Manager Richard Allmark and his team for their total commitment, support and sheer hard work over the last 12 months. They never cease to amaze me.”

He added: This award is voted for by the industry itself so is extremely gratifying to realise we are so well respected and acknowledged by our peers.

Erotic eLine Award
 
Best Retail Chain 2008

The highly prestigious, annual Erotic eLine Awards show was held in the Festival Center of the Estrel Hotel in Berlin on 17th October.

The eLine awards are run in conjunction with the world famous, Venus International Trade Fair attended by virtually every major company within the adult industry. With over 300 exhibitors from 38 countries, it’s a huge event, attracting wide interest from the media. Representatives from magazines, the press and several TV channels were in attendance to cover the proceedings.

Adult producers, manufacturers, retailers, distributors, directors and stars from around the world were honoured at the eLine Awards with over 500 of the most prominent people in the business, including many famous celebrities, attending the glamorous gala dinner. In total, outstanding achievements in 76 categories spanning the adult video, retail, novelty and internet industries were recognized.

Nice ‘n’ Naughty is therefore absolutely thrilled to have been crowned Best Retail Chain at the Awards which are contested by companies throughout Europe, many of whom are larger and more established, such as Beate Uhse with 280 retail outlets across several countries. By way of comparison, UK based Nice ‘n’ Naughty currently has 11 stores, predominantly in the North West region.

Simon Prescott, Managing Director of Nice ‘n’ Naughty, had this to say, We are extremely proud to have won this award and to be recognised on the European stage. Taking into consideration the sheer scale and professionalism of the competition we were up against, this is a massive achievement and a credit to our entire team here at Nice ‘n’ Naughty.

Warrington Business Awards 08


 
Commended at the Warrington Business Awards 2008

Nice N Naughty and many other businesses throughout the local area gathered for the 9th Warrington Business Awards, with many of them celebrating their success!

Nice N Naughty were applauded and highly commended for their retail presence in Warrington whilst competing in the Best Retailer 2008 category.

The Nice N Naughty retail store, which spans in excess of 3000sq ft offers an enormous range of adult toys, clothes, costumes, footwear, novelties and specialist products is a firm favorite amongst the local community.

Nice N Naughty opened their 2nd store (Chester being the 1st) in Warrington in February 2003, identifying a high demand for a store in that location and have since opened a further 9 branches, taking Nice N Naughty to a total of 11 stores throughout the North West of England & Wales.

Erotic eLine Award
 
Best Retail Chain 2009

Jenson Button isn't the only recent British winner of a major international trophy because Nice 'n' Naughty also kept the flag flying by winning the coveted European E-line award for Best Retailer of 2009. The good news was announced at a prestigious gala dinner in Berlin attended by all the leading players in the European adult industry. This is the second year in succession that Nice 'n' Naughty has been recognised on the European stage, having been voted Best Retail Chain in 2008.

Nice 'n' Naughty directors, Simon Prescott and Trish Murray, received the award on behalf of the company. Afterwards a delighted Simon commented, I'm over the moon about this. In football terms, it's like winning the Champions League two years running. Also like football, our business is a team effort and the people who deserve this accolade most are the Nice 'n Naughty staff. It's thanks to their professionalism and commitment that we're now being seen as a top retailer, not just in the UK but also Europe. It's amazing when you think about the quality of the opposition we're up against. I'd like to dedicate this award to our staff and it was an honour to receive it on their behalf'.

Trish Murray also emphasised the importance of awards such as E-line from a customer perspective: Being able to show customers that we are recognised as the best in our industry gives them confidence that they are buying from a reputable and professional company. We have always striven to create a welcoming and enjoyable shopping experience for all our customers, of both sexes and all sexualities. I feel that winning the E-line is an endorsement of our approach and an affirmation to customers that, by shopping at Nice 'n Naughty, they're going to get choice, good value and friendly, helpful service'.

ETO Award


 
ETO Award: Best Retail Chain 2010

Nice 'n' Naughty has been recognised once again as the Best Retail Chain for adult products in the U.K.

The award was presented at this year's ETO Show at the NEC in Birmingham and is the highest accolade in the UK for companies operating in the adult industry. Nice 'n' Naughty has now won this coveted award for an amazing fifth time in six years.

As the current holder of the E-line European Retailer of the Year award presented in Berlin last October, Nice 'n' Naughty has also repeated its previously unique feat of being champions of the U.K. and Europe at the same time. No other retailer has achieved this degree of success and Nice 'n' Naughty has now accomplished it twice.

The award was collected by Nice 'n' Naughty director, Trish Murray, who commented, It's a great honour for us to receive the Best Retail Chain Award from ETO because the winner is decided by the toughest judges of all -our peers and colleagues in the industry. I'd like to thank all who have supported us once again and I also want to pay tribute to the people who won us this award - the team at Nice 'n' Naughty. This is due recognition of their professionalism and hard work, so a big thank you goes to them as well. The challenge for us now is to keep on improving so we stay in contention next year!

 

Bolton   From Phil, Feb 2007: Rampant Selection

Nipped in there yesterday, thinking Valentines day, and me being in serious trouble as I'd not got anything for her yet; and how surprised was I!

First by the range of toys, DVDs and Lingerie, but also by how comfortable the place felt! The guy behind the counter was really friendly, and seemed to know what he was talking about!

They had a great range of Rampant Rabbits, which should keep anyone's wife happy, including mine! He took me through their different functions, and I ended up with an all singing all dancing version that should keep her happy for hours!

Then it was on to something to wear, and ended up with a rather slinky set from Wild Designs!

Will definitely be in there again, and may even treat us to a DVD, will take the wife next time as well, as I'm sure she'll fell as relaxed in there as I did!

Well done nicennaughty for creating a sex shop for the 21st century!

Brighton

  News from Chris, Feb 2009: Clone Becomes Naughty

Nice 'n' Naughty BrightonI visited what used to be Clonezone on St James' Street and it is now Nice 'n' Naughty.

I was greeted by a really nice girl (think she was the naughty one LOL). Something that was a surprise in the shop, as normally when I nip in to a gay store, you normally get ignored by the staff!

It had some really nice bits, and seemed to cater for us gay boys and girls really well. I ended up getting a couple of dvds on a multi buy offer, and to my surprise was actually given some customer service!

They had a suggestion box on the counter, and the boy and girl there were really sweet and helpful.

So going to wish the new guys n gals there a lot of luck for the future, nice to see a shop that looks after its customers and willing to get them what they want in a shop.

Chester

  Review from Tina, March 2009:
 Accolades Merited

I know that you have a mass of reviews for this shop but I had to say that because of the reviews I visited the shop today and found that all of the accolades were extremely merited - very friendly and unobtrusive staff (how do they get that balance right?) excellent range and good prices - both in and outside the sale.

I will definitely be going back!

Fabulous.  So impressed.  I was extremely nervous as I wasn't sure what the shop was going to be like but I can tell you that I am never shopping anywhere else again. 

The service is amazing and so friendly.  I asked quietly to one of the girls there if they catered for bi-sexual and tv/ts.  Quietly she answered back, 'How much time have you got?'   To my amazement I spent over half an hour going through dress sizes and video/dvd titles.  I have never felt so comfortable about my sexuality.  There is no judgement passed and I had a great laugh and girly giggles. 

The comment made about the 'Big, Bald guy' a little scary looking but just as friendly as the girls and very much there to look after everyone as he is the girls.  Not that they need looking after.  They are all so on the ball never missing anyone, and always a smile to make you that little bit more comfortable. 

I recently visited Nice 'n' Naughty in  Chester, and I would like to comment on the shop from a customers point of  view. I took my wife for a day out shopping in Chester last week and we had  checked out the Nice 'n' Naughty website but my wife didn't want to go into a sex shop because the Private one we had been in before was seedy. When we walked past the Nice 'n' Naughty shop it was great to see a nice window display with sexy clothes. My wife decided to stay in the car while I went in to get her a Toy.

The staff were so friendly and made me feel relaxed, the girl there explained all the types of toys available., I went out and convinced my  wife to come in as it was nothing like the pushy sales man at private,  although the man in Nice 'n' Naughty is big with a bald head he is a really nice bloke and he showed me the videos while my wife was picking a toy with the girl.

The choice of videos was better than the toys they had hundreds. I recommend the shop to anyone and the pubs in Chester aren't bad either.

We have been visiting the shop now for some time and have to say of any shop anywhere Nice N naughty have by far the best customer service anywhere. Our first visit will remain with us for years to come. We were after a vibrator and having walked in and spent sometime looking at the extensive range of available products were at a loss as to what to go for. It was our first visit and a little apprehensive as to what to expect. We were approached by a young lady (Trish) who then spent ages explaining each and every product to myself and Girlfriend. At no point were we pressured into spending hundreds of pounds and we felt we would have been as much thought of and received just as much attention if we had wanted just advice. Since then we have visited this shop many many times and the service has just got better. It’s so far removed from the stereo typical sex shop it has to be visited to be believe.

If only all sex shops were this good, mind you I am glad they are not, because that’s what sets Nice N Naughty aside and makes it such a pleasure to go. Thanks for a great service, a great range of products and best of all the best dedication to your customers we have ever encountered.
Liverpool
Colquitt Street

What an unbelievable difference walking into the new Nice 'n' Naughty in Colquitt Street Liverpool.

I went into the shop last week with my wife and could not believe the difference in this shop compared to other sex shops.

It is the first time I have been into a Nice 'n' Naughty  shop and I have to say that if all other sex shops were up to this standard especially in the South of England the shops would be a pleasurable experience.

The range of rabbits, DVDs, lingerie, outfits, shoes and other goodies was excellent.

The staff were so friendly and helpful not the usual smelly tattooed oaf you get in the shops in the south.

It has given me and my wife a total new shopping experience, its just a shame that the shop is so far away from where we live.

Liverpool
Seel Street
I have been a customer of the Private stores across the North West for many years, but this week I went to the new shop that has been recently licensed in Liverpool on Seel Street . All I can say is what a refreshing change. The shop was clean and well lit with the almost unbelievable selection of DVD's and Video's.

The guy behind the counter explained that Nice and Naughty took over and completely refurbished it. The guy was really friendly and helpful without the hard sell you become used to in the Private shops, he explained the range of titles and then left me to pick at my own leisure.

The prices were a lot cheaper than I normally pay and the choice great. They also had a large section Magazines which the guy explained are up to date and new titles come in every week. Mags are not my thing but the selection was impressive. I purchased 2 DVDs and was stunned when he offered me another one completely free of charge.

If you are fed up of the same old title the Private shop offers and the pushy hardsell attitude - give this place a try.

Manchester   Review from Chris, Feb 2007: Little Gem

Thought I'd have to put fingers to keys after finding a really nice little sex shop in Manchester. I've just moved up here from London, and not expecting to find anything as pleasant as this little gem!

What surprised me was the range of toys and DVDs the guy had managed to get in to the place. there was everything I could have thought of and more!

Having a mooch at the dvds, and after about an hour, I ended up with a new one from a company called Vouyer Media, the cover said it had received AVN awards so I though why not give it a go! WOW! heading back to get some more, the best gonzo I've seen in a long time! The guy even let me choose another title free as the Vouyer stuff was a brand new line for him!

What was nice about the place was that I never felt rushed, I mooched the dvds with out having any one breathing down my neck, forcing me to chose one!

I even ended up getting a couple of toys to go! the girlfriend kept going on about "rampant rabbits" and I ended up with one that does everything except light the cig afterwards! and he even gave me 10% off cos I mentioned Melon Farmers!

Roll on the next visit!

Southport
I have been into the new store at Southport and found it to be just the thing needed to liven up the area. Of course not everyone will enjoy seeing the store as they leave the train station but on the other hand it is the perfect location for people to drop in. I found the staff to be very friendly and made me and my friend feel comfortable with having a look around.
Warrington

  Review from Andrew, May 2010: Most Pleasurable

Re the Warrington Nice 'n' Naughty store. I called in there last week to buy some lingerie.

I had no idea what to buy, and was most grateful for the friendly and helpful advice of the staff in store. They were really friendly, impartial and non - judgemental. They were absolutely fabulous, and I will have no doubt I will be visiting the store again soon.

It was a most pleasurable shopping experience....



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