A TV ad called Sex Talk that animal rights advocates Peta planned to air across Britain has been rejected by TV advertising authority Clearcast as being unacceptable on the grounds of offence.

Peta's 30-second ad, which has already aired in several markets across the US, features two parents encouraging their teenage daughter to become sexually active.

The father says Get out there and nail everything you can and the mother follows by saying If it's got a pulse you should be wrapped around it.

When the horrified girl asks But what if I get pregnant?, her parents tell her to pop out all the kids she wants. We can leave them in the shelter, dump them in the streets ... whatever.

The ad ends with the strapline: Parents shouldn't act this way. Neither should people with dogs and cats. Always spay or neuter.

A poster, for an animal rights campaign group, featured a picture of Steven Barker. Text next to the picture stated Steven Barker: Animal Abuser, Baby Abuser, Rapist. PEOPLE WHO ARE VIOLENT TOWARDS ANIMALS RARELY STOP THERE. Further text underneath stated Report cruelty to animals immediately PeTA. Issue

A complainant challenged whether:

1. the ad was offensive and distressing, used unnecessary shock tactics and exploited the death of Baby P
2. the ad, which was also located in the area where Baby P lived and died, was particularly offensive and distressing to residents of that area.

ASA Assessment:  Upheld

The ASA noted PETA's argument that the purpose of the ad was to inform the public to report animal cruelty in order to prevent future acts of violence towards humans. We considered, however, that advertisers who wished to refer to current or emotive news stories in their marketing should take particular care over how such stories were used, in order to avoid accusations of exploitation or shock tactics. We also considered that they should not cause fear or distress without good reason.

We noted that, although Baby P died in August 2007, his death was a high-profile, emotive case which continued to get extensive press coverage. We acknowledged that some people might therefore find the reference to the Baby P case in the poster exploitative. We considered that the claim and image used in the ad had been used in a shocking way merely to attract attention and that the reason did not justify the means in this case. We therefore also considered that the ad was likely to cause serious offence and distress to some people.

Furthermore, we noted that the poster had appeared in the area where Baby P had lived and died. We considered that the ad was likely to be particularly sensitive for residents of that area, and was likely to cause serious offence and distress to some residents.

We therefore concluded that the ad was in breach of the Code.

Though Tiger Woods has lost many of his lucrative endorsement deals since his widely publicized cheating scandal, there's one ad the pro golfer may not care to be a part of.

The People for the Ethical Treatment of Animals (PETA) is looking for a local advertiser in Woods' neighborhood of Windermere, Florida to erect a billboard that will feature his image, the Orlando Sentinel reports.

PETA's ad will reportedly include the message, Too much sex can be a bad thing … for little tigers too. Help keep cats (and dogs) out of trouble: Always spay and neuter!

Though it may be difficult to find an advertiser willing to post the billboard, Virginia Fort, a campaigner for the animal rights organization, says the ad isn't intended to offend the golfer: It's a fun, tongue-in-cheek approach. We hope these billboard companies will understand.

As it turns out, Woods isn't too amused by the organization's new campaign. According to TMZ.com, PETA may pull their plans to post the ad, explaining, In light of conversations we have had with Mr. Woods' attorneys, plans to run our billboard are on hold at this time.

A vegetarian advert featuring Pamela Anderson in a bikini has been banned in Canada for being sexist.

Anderson features in a poster for People for the Ethical Treatment of Animals (Peta) covered in butcher's labels such as rump, ribs and breast.

The creators of the advert, which includes the slogan All Animals Have The Same Parts, had been seeking approval for it to be displayed in Montreal.

But Canadian officials rejected the banner, telling the animal rights group in an email it went against the battle of equality between men and women.

Anderson, who is a vegetarian and long-time Peta activist, hit out at the puritanical decision. She was due to unveil the poster at Montreal's Place Jaques-Cartier, but will now introduce it at a comedy festival media conference.

She said: In a city that is known for its exotic dancing and for being progressive and edgy, how sad that a woman would be banned from using her own body in a political protest over the suffering of cows and chickens.

In some parts of the world, women are forced to cover their whole bodies with burkas - is that next? I didn't think that Canada would be so puritanical.