 Nice
‘n’ Naughty, the award winning UK adult shop chain has today announced
the acquisition of a further 5 stores. This will increase the number of
Nice ‘n’ Naughty stores from 11 to 16 and extend coverage nationwide,
with branches in England, Scotland & Wales.
The new stores are located in Brighton, Bristol, Leeds, Newcastle and
Glasgow and previously formed part of the Clonezone chain which has
recently gone into administration. Nice ‘n’ Naughty takes over the
stores on the 1st of February. All 5 will then be refitted, restocked
and reopened within 8 weeks in order to minimize the interruption of
service to customers whilst the rebranding to Nice ‘n’ Naughty takes
place.
Philip Price, currently Nice ‘n’ Naughty’s Regional Manager for
Lancashire and West Cheshire, will become Area Manager for the 5 new
stores. Philip, a former manager with Clonezone, has over 7 years’
experience within the gay retail market plus 3 years with Nice ‘n’
Naughty. He plans to use this invaluable expertise within the gay
sector, as well as his passion for the retail industry, to ensure that
the 5 new stores cater for everybody. As well as ensuring existing
customers find what they’re looking for, new product lines will also be
introduced to attract a wider customer base to experience Nice ‘n’
Naughty’s distinctive retail approach.
 Philip,
a well known personality in Manchester, is also committed to supporting
local businesses and charities within each area. Phillip commented,
Since moving to Manchester 11 years ago, I have been actively involved
on a personal level to help raise funds for local charities and
organisations such as the LGF and George House Trust. Nice ‘n’ Naughty
has also sponsored numerous events in the community, helping to raise
funds and awareness, which is something we are passionate about
continuing. The support that was given locally by Clonezone prior to
their closure will continue through Nice ‘n’ Naughty. In fact, we have
already been contacted to sponsor the 4th Annual Camp Awards in
Newcastle, which we will be happy to do.
Simon Prescott, Director of Nice ‘n’ Naughty, continued, We have
every intention to pick up where Clonezone left off, and will support
the local communities 110% in the 5 cities and towns.
Nice ‘n’ Naughty has achieved Investors In People status and won many
awards for excellence including ETO Best Adult retailer for 4
consecutive years and Best Retail Chain in Europe 2008 at the eLine
Adult Awards. Nice ‘n’ Naughty’s stores cater for people of all sexual
orientations: straight/gay/lesbian/bisexual/TV/TS. Knowledgeable, well
trained staff are always on hand to offer customers help and advice.
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