The
Grand Theft Auto series redefined gaming, pioneering the go-anywhere,
do-anything sandbox genre and touching off worldwide debates about sex
and violence in videogames. Wired contributor David Kushner tells the riveting
history of the series in a new book, available this week from Wiley, titled
Jacked: The Outlaw Story of Grand Theft Auto.
In this excerpt, we learn how Rockstar used
an unorthodox public relations strategy to get British
politicians denouncing the first Grand Theft Auto before the
public had ever so much as seen it. Rockstar head Sam Houser was
behind the plan, but game designer David Jones had his
reservations.
In the United Kingdom, publicists didn't get
much bigger or more controversial than Max Clifford. Having
built his career representing everyone from Frank Sinatra to
Muhammad Ali, the quick-witted, silver-haired Clifford had
become, as one journalist put it, a master manipulator of the
tabloid media.
Blunt and opportunistic, Clifford urged BMG
to forget about convention and embrace GTA's criminality in all
of its glory. If it's part of the game, he said, it's
part of the game.
Clifford recommended not only owning up to
the violence, but shoving it down the media's throat. What
better way to get people talking? Clifford said he knew there
would be the wonderful elitist members of the establishment that
would find something like this absolutely repulsive.
Criminal computer game that glorifies
hit-and-run thugs, the Daily Mail duly hyped. Imagine
yourself being an up and coming low-life car thief, stealing
exotic cars, and then add murder one, cop killing, car-hacking,
drugrunning, bank-raids and even illegal alien assassination!
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