This Saturday activists in London led by UK Feminista took to the streets, and one street in particular: Harley Street, the go-to place for cosmetic surgery.
Organisers described the Muff March as a creative protest against the pornified culture driving women under the knife to get a designer vagina .
Activists wore fake muffs and demanded that pornography and cosmetic surgery industries Keep their mitts off our bits .
There is said to be a growing concern among women that their genitals don't measure up to the ideal touted by the global pornography industry -- which for the past two decades has been busy infiltrating mainstream society. In porn, removal of
pubic hair is de rigueur, and so we see this norm transferred into mainstream beauty practices. With removal of pubic hair now standard, labia are more visible and open to scrutiny. Now every inch of a woman's body is objectified and subject to judgment.
So on Saturday we'll be challenging the demand from pornography that grown women remove their pubic hair to appear more like pre-pubescent girls.
But it seems that commentators and press reports have been a little incredulous. For example:
Offsite: Is the Muff March such a cunning stunt
by Naomi McAuliffe
There has been far more activism against designer vaginas in the US, where the phenomenon has been more prevalent for longer. But there is an interesting difference in approach. US activism is far more concerned about the risk of such untested,
unregulated, and unnecessary procedures to women's health. The Muff March in London became undeniably and inevitably about porn. That will certainly help it get press coverage for a couple of days and get the commentators apoplectic. But it will also
alienate a lot of women who do not believe all their personal choices about their body are porn-based; that bush trimming is treachery; or who certainly don't want the focus of women's rights to be muff-centric.